About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content.
From Showcase to Experience
Business is about building a relationship between you and your customers, and content enhances that relationship. The latest development in content creation is personalized video that can engage your customers in an individual way.
Christopher Singlemann at Loyola University Maryland exemplified this in a campaign that used survey information from prospective students to create a personalized video for each one. Rather than a generic look at what Loyola has to offer, they received a special experience that reflected what they were looking for.
By finding ways to personalize your videos, you too can take your content from being a simple product showcase to a unique interactive experience.
In This Episode
- How Loyola University’s video team functions as an “in-house agency.”
- Why authenticity is key regardless of production value.
- How Chris and his team handle captioning.
- How Chris developed a personalized video campaign for prospective students.
Quotes From This Episode
It isn’t necessarily a question of production value. The real issue is an issue of authenticity. Click To Tweet
“Captioning is a requirement of any video content that we put out on the web.” — @cjsinglemann
“Photography can be overlooked in some ways, but is a great way to tell your story.” — @cjsinglemann
- Get The Content Experience Report for free here.
- Check out video and written content from Loyola here.
Content Experience Lightning Round
What is your go-to movie and your go-to drink while watching it?
Hands down, the movie is Jurassic Park. Rather than overthinking a cocktail, Christopher would rather settle in with a simple Old Fashioned and get to the movie!
See you next week!