How Loyola University Creates Authentic Personalized Video Content

How Loyola University Creates Authentic Personalized Video Content

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content.

In This Episode:

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Full Episode Details

From Showcase to Experience

Business is about building a relationship between you and your customers, and content enhances that relationship. The latest development in content creation is personalized video that can engage your customers in an individual way.

Christopher Singlemann at Loyola University Maryland exemplified this in a campaign that used survey information from prospective students to create a personalized video for each one. Rather than a generic look at what Loyola has to offer, they received a special experience that reflected what they were looking for.

By finding ways to personalize your videos, you too can take your content from being a simple product showcase to a unique interactive experience.

In This Episode

  • How Loyola University’s video team functions as an “in-house agency.”
  • Why authenticity is key regardless of production value.
  • How Chris and his team handle captioning.
  • How Chris developed a personalized video campaign for prospective students.

Quotes From This Episode

It isn’t necessarily a question of production value. The real issue is an issue of authenticity. Click To Tweet

“Captioning is a requirement of any video content that we put out on the web.” — @cjsinglemann

“Photography can be overlooked in some ways, but is a great way to tell your story.” — @cjsinglemann

Resources

Content Experience Lightning Round

What is your go-to movie and your go-to drink while watching it?

Hands down, the movie is Jurassic Park. Rather than overthinking a cocktail, Christopher would rather settle in with a simple Old Fashioned and get to the movie!

See you next week!

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Episode Transcript

Randy Frisch: Welcome to the Conex Show, The Content Experience show with Anna Hrach, and myself, Randy Frisch. We're so excited to have you here. We know you're gonna want to listen to this entire podcast because it's a great combination of strategy, and in the weeds, I take it in the weeds, my bad, tactical video strategy. We had Chris Singlemann join us. He's a videographer at Loyola University Maryland. Honestly, I was very pleasantly surprised because a lot time we think these video people are in the background, and they're just really good in the background, but he's got a voice too. Anna Hrach: Yeah. No, Loyola is doing really, really cool stuff. Everything from personalization in the undergraduate admission process, which absolutely blew my mind, to telling these really authentic genuine student stories. I honestly think whether you work at a university, or you're in higher ed, or in education at all, or any other industry, you can really take a page out of Chris' book with Loyola. It's amazing the things that they're doing. Randy Frisch: Yeah, they are definitely not just cashing the paycheck, if you will. They are pushing the limit in terms of the library they have of content at The Grove, I believe it was called, which I checked out. It's very well set up for discovery and understanding what their brand's about. But the coolest part I think came towards the end of the podcast where he started to talk about personalization. [inaudible 00:01:30], I live in a bubble, so I hear people talk about how they're using personalized video all the time, and they're just doing into something cute, to change up the buyer journey at some point. But they're using personalized video in ways that are so impactful, to stand out from their competition. It's not just, "I'm gonna capture your attention," it's, "I'm gonna use personalized video in really practical ways." I'm not gonna tell anyone what they are, 'cause they've got to listen to the podcast to get all that, right? Anna Hrach: Totally. But the one thing I will say about that is where marketers typically see video as a broadcast medium and pushing messages out, the way that Loyola is using it with their personalization is they're actually bringing students into that story and actually making them a part of it, which is super, super fascinating- Randy Frisch: [inaudible 00:02:17]. Anna Hrach: -and it's more engagement. But yeah, to figure out how to use it and do all the great stuff, you have to listen. Randy Frisch: Yeah. But it's a great listen. Here we go. Anna you got to bring in Chris. Let's roll the podcast. Anna Hrach: Hey, Chris. Thanks so much for joining us today. I am really excited to get to chat with you today. Chris Singlemann: Happy to be here. Anna Hrach: Before we dive in, why don't you tell everybody a little bit about yourself. Chris Singlemann: Sure. Like Anna said, my name is Chris. I am the videographer at Loyola University Maryland. We're a Jesuit liberal arts school in Baltimore, Maryland here in the states. I was also a graduate of Loyola back in 2016, and actually stayed on to fill the video producer role here as it was open, and as it was created, as the inaugural position that we've had for video production here. I just stepped right in, and it's been an absolute thrill to be able to create videos for my alma mater, and help bring new students into the fold. It's been great. Anna Hrach: Nice. You're not just a videographer. You are the sole videographer, which isn't a tall order at all. Chris Singlemann: That's right. Yeah, it's a very small team. I have an enormous amount of help, in terms of people around me who don't have a ton of experience with video, but are excellent marketers, and immensely talented at what they do in their own right, whether it be writing, or photography, and just creative concepting, people who tell fantastic stories. We do have one other individual who works on campus as the athletics videographer, but we work in pretty much pretty big silos where I'm doing a lot of the marketing and video content, and he's doing a lot of the live event production. While we say, "hi" to each other from time to time, we are both very busy. Anna Hrach: Nice. Tell me a little bit about how ... First, before we dive into all of the amazing things that you're doing with video, because we got to chat offline, and you're doing some really amazing stuff. But before we do, why don't you tell me a little bit about how this process works. You had mentioned you have a couple of other colleagues, you wave "hi" as you pass them and things like that. But obviously you work with so many different departments. What does that look like? 'Cause you're fulfilling content from so many different places. Chris Singlemann: Sure. What's really interesting about our team at Loyola is that we have a bit of a, I guess you could call it an agency, an in-house agency. Our marketing and communications team, where I fall, has a web team, a writing team, and a communications team, and a creative services team. We do most of the creative work for the university in-house. Basically the way it works is that other departments on campus will come in and send in project requests, whether it be for an event poster, or an event video, or a marketing video, whatever it is, or a script for a university event for a speaker, whatever it is. Then we will work on fulfilling those tasks. It is very much like an agency how we have clients, what we call "clients" around the university who we help and do work for. We walk them through the process. We have a traffic manager and everything that helps guide us through the process, and makes sure that we're staying on task, and keeping university priorities. It's a tall order because they're, I guess you could say it's a 20 to 30 individual servicing the entire university. While we do have a lot of great freelancers that we work with, it is a very small team doing a lion's share of the work creatively. But it's a lot of fun. Randy Frisch: It's interesting how you unpacked that, Chris. I want to dig back to a couple of the words that you used there. I'm gonna be very honest, some of these questions are selfish, but I know that the questions I am asking are probably the same going through some of our listeners. When you describe being part of the team, I loved that part. But when you describe the team that's actually executing on video and how lean it is, I think this is something a lot of us wonder, which is if we hire a videographer, is that enough? Are our videos magically gonna come together, or do we also have to have a budget for, as you hit on freelancer, and video freelancers? At Uberflip, we just hired our first videographer. He started like two, three weeks ago. Now he's gonna hit the ground running. But we had this big debate, what should we expect him to be able to execute on his own, and where do you as a videographer still need to pull in external help? Chris Singlemann: Sure. Listen, this is a question that we're still answering ourselves. Forgive me if it's not the best answer. But I think one of the biggest learning lessons that we had, given that this was a new position, was that we are gonna need outside help, and it's something that was gonna get done entirely in-house. I think having an expectation to having one person on the team might be able to do everything is a lofty one, and it certainly depends on what your video goals are. But as a major university, we have 4,000 undergraduates, another several hundred to a thousand graduate students. It's a big audience to serve. We do outsource some video work. We have production houses in the area that we've developed relationships with. Whether it be just like, "We can't get to this event, we need someone, a single shooter to come in and help film," or it's doing a project from start to finish. While we're still deeply embedded in those projects as producers, and understanding what the outcome is, we do outsource some work to local agencies and freelancers because it's just if you have lofty goals, it's impossible for one person to do. Videos is absolutely the medium that people are thinking about the most these days. It takes a lot of work to do that and execute upon that. It's a lot for one person, but I think we do a lot here with one person simply because we have so much support from the people around me, the designers, the writers who help feed into, not just with their own content, but with their ideas and their support. The guy who works next to me who is a graphic designer has run the audio pole for me a couple times. He's done the boom. It's filling in where you might be needed, and we get a lot of things done. Randy Frisch: I want to dig deeper into the types of campaigns because as you described that, I was thinking to myself, "Okay, you're marketing to students." Sometimes when we overproduce some of these assets, they no longer feel genuine to that audience. I find that a lot, Anna. I know you see a lot of the things I post on LinkedIn, Anna. It's funny, when we do really raw shit, which is low production, we'll often get way more engagement. Then I'm thinking of this one video we did walking through the hall, as we tried to make it feel raw, but it was so well produced that it didn't get a ton of engagement because it felt too polished. How do you balance that? Maybe that's my first question. What do you find works better for your audience? That raw, your buddy holding the boom, or not even having the boom? Or the purely well thought out, well produced asset? Chris Singlemann: I think it might not be necessarily a question of production value, because I think we've done some really great stuff that has had enormous production value and been really well received by our students. We have these overarching brand videos that we publish on our YouTube account, and also whenever we have students come to open houses, we show them that video, and it's very highly produced, and people love it. It always gets rave reviews. We worked with a freelancing agency to help us bring that fruition because it was such a big project. But we also have things like that that don't land, and it's kind of like what you just said. It's like, "Well, this is way too much for me. It's overproduced, it's clearly not authentic." I think that is where the real issue is, and it's an issue of authenticity. I think what we strive for in all of our work, whether it be video, written, or photography, is authenticity. We want students, and prospective students, and also alumni, and potential donors to look at this content and say, "Wow, I can see myself there. I remember myself when I was back at Loyola," or, "Loyola is a place that I want to go, and be, and feel like a welcome community." We want our content to be authentic first and foremost. Whether that is a very low production value video, and it's just on the fly, seat of our pants, we do a lot of that with our Instagram Story, and putting that kind of content as it happens. But we strive for a strong production value in all of our videos while maintaining authenticity. I think it's not necessarily a question of production value, but more so authenticity, and making sure it seems real, and it's true to what Loyola is and stands for. Anna Hrach: What are some of the stories that people, and specifically students, are reacting to? What do you find them gravitating to both on the undergraduate and just the current student side? Chris Singlemann: Sure. It's the experience. It's the student experience. Loyola as an institution prides itself on having a transformational education, but it's also a transformational experience. It's a community that brings you into the fold. When I was a student and looking at colleges, it felt right. That's basically what we try to talk about, is it's something that feels right and it's a home away from home. That is certainly the type of content that we want to talk about. You're not just going to come here, get an education, graduate in four years. You're coming here to see the world differently, you're coming here to make friends, and be diverse, and nimble, and change over time. We say it, "Go forth and set the world on fire," and it's a very unique experience, and I think that that's certainly what we're trying to showcase in all of our content. It's typically what people resonate the most with. It's those true student testimonials, for a lack of a better word, is saying that this is what it feels like to be here, and then also showing it with our ... We have a lot of, we call them our hype videos, which is like trailers for Loyola, and what it's like to be a student here. Those are definitely the types of content that we see doing really well. Anna Hrach: Nice. I also love that you are using video to tell these stories because there are so many instances in which written content just does not do this justice. You can describe the experience, but it's a completely different thing, and it's a completely different story when you have a student tell it themselves on video, or even when you're telling it on video. You can actually see, you can experience things, you can go deeper. I think as content marketers and just marketers in general, people are still relying far too heavily to communicate these types of experiences via word, when it just doesn't do the story justice. Video is something that is absolutely essential to get this message through. Chris Singlemann: I would agree with that. I also think that a big part is just in general, a diverse and robust content library. Beyond just the written word, but also with video, but also with photography. I think photography can be something that is overlooked in some ways, but is a great way to tell your story. Sometimes it's very difficult with the video production team that we have, in terms of telling every single story. But we can't do a fully fledged video on this, but what can we get photography of as well to make sure that we're sharing the whole experience. That goes back to what you were talking about, early with this idea of there is so much to tell, so little resources, so how do we do it effectively. I think that's one thing that we are very conscious of here at Loyola, and we have a great team working on that, is we have a video of this, so let's also make sure we do a story of something different so that we really have a depth and breadth of content that showcases the whole Loyola experience. I might not be able to get a video of our midnight breakfast because I like to go to bed at 10 o'clock, but let's definitely do a written piece about that, and have some student photos that we can showcase that as well. It's having that diversity of content, and having a consciousness of what makes the most sense to invest certain areas of creative media into. Randy Frisch: That's great. Okay, Chris, I've got a million questions I want to ask you, but we are gonna take a short break, hear from some of our sponsors here on the podcast, and we'll be right back to begin some of those questions, including one that I think everyone is wondering around captions. Jay Baer: Hi, friends. This is Jay Baer from Convince and Convert reminding you that this show, The Conex Show podcast is brought to you by Uberflip, the number one content experience platform. Do you ever wonder how content experience affects your marketing results? Well you can find out in the first every Content Experience Report, where Uberflip uncovers eight data science backed insights to boost your content engagement and your conversions. It's a killer report. You do not want to miss it. Get your free copy right now at uberflip.com/conexshowreport. That's uberflip.com/conexshowreport. The show is also brought to you by our team at Convince and Convert Consulting. If you've got a terrific content marketing program but you want to take it to the very next level, we can help. Convince and Convert works with the world's most iconic brands to increase the effectiveness of their content marketing, social media marketing, digital marketing, and word of mouth marketing. Find us at convinceandconvert.com. Randy Frisch: A lot of you may be wondering, why would I send you to bit.ly/instagramfortours. It's a report coming from Convince and Convert that's all about Instagram for tourism marketing. Now some of you may be saying, "I'm not a tourism marketer, granted I like to go on tours, and I like to travel around," but I always like to say, "We can learn so much from different areas that are outside of our focus." I think the travel industry, the tourism marketing that's going on these days, the degree of personalization that's needed is so important. To boost your Instagram views, likes and visitors in 2019, go to bit.ly/instagramfortours. We're back here on the podcast, chatting with Chris. I had a question that I left us all with, which is captions. Right? Now first off, are you pro or con caption? Then I want to get into the next question that'll follow that. But what do you think of captions? When do you use them, when do you not? Chris Singlemann: Oh, I mean we are pro captioning. It is basically a requirement of any video content that we put out on the web, that it has to be captioned. We obviously run into a bit of a challenge with this with social video, and sometimes on Instagram, because those Stories features don't involve captioning yet, but anything we put out on YouTube, or we're going to be sharing on the web, or with an email campaign to prospective students, really any audience is going to be captioned. We make sure to work very hard to make sure that that happens. Randy Frisch: Gotcha, yeah. I agree. It's funny, I find myself sometimes getting hooked reading captions. I don't know if it's Narcos has made us more comfortable to read captions these days, but it's not so bad. Anyhow, I guess my question is how do you get them done? Because we struggle with that ourselves, as you hit on it. Facebook does it well. We use LinkedIn a lot, where they don't have captioning. My understanding it's in beta right now. But we're doing a lot of that manually ourselves because a lot of the tools that we found just aren't sufficient enough. Any best tips there? Chris Singlemann: Certainly it's tough because we are also doing it in-house. The two channels that we share on most frequently which would be YouTube and Instagram, and we do share some content on Facebook, but typically we're sharing it through YouTube. We haven't done too many native uploads to Facebook. But YouTube's automatic captioning tool is pretty robust and offers a really great first pass. But we make sure that whenever we're uploading content to YouTube, we let that sit, and let the auto captioning do its work, and then going in and editing it because it is a very important thing for our audience. It's also a very important thing to adhere to accessibility guidelines, as we know is a huge thing we need to be thinking about in today's day in age. We do make sure that we go in and edit those captions to make sure that they are fully flushed out, and they're accurate. I think one thing that we certainly benefit from is having content without too many words. We definitely try to air on the side of show don't tell, keeping things a little bit more thinner on words helps us make sure those things are captioned well and captioned quickly.  Another thing that's really helpful is when you're in the editing process, especially with some of those longer content, such as if it's a documentary or a really robust testimonial video where you have a lot of speaking going on, having the editor in there captioning as they go. 'Cause sometimes what we'll do when we edit a really big project that is a documentary, I'll go in and transcribe the interview so that I know what are the soundbites that I want to pull out. I even have a loose script in the editing process. That helps me, I already have a written piece that I can reference as I am captioning. It certainly speeds up the process. Randy Frisch: That's great. I mean the last part there is the great advice. I just have a hack-y question there that you may not know the answer to, but now I'm curious. The YouTube functionality, can I upload my video that I'm gonna use, say on LinkedIn, get the caption done, and then download an MP4. Does it hold the caption, or is that native to ... Chris Singlemann: It's native to YouTube. I'm fairly certain [crosstalk 00:19:08] you can export caption files, but I don't know of LinkedIn's functionality to upload those captions [inaudible 00:19:16]. Randy Frisch: Damn. Yeah, you can. Okay. Chris Singlemann: Yeah. Randy Frisch: It's a separate file. Anna Hrach: I like how Randy is trying to hack [inaudible 00:19:22]. Randy Frisch: Always. It's the story of my life. Anna Hrach: It would be a big time saver. I'm not gonna fault you for that. Chris Singlemann: I certainly think that with accessibility concerns, where they are today, platforms are going to have to have a more robust auto captioning feature and then across the board because it's such a huge concern. It's a need, it's a necessity, especially if we want anybody to be able to ingest this content and view this content without ever really anything. Any audience should be able to consume this content. Auto captioning should be more robust across the board. I think that is certainly a focus of video hosts everywhere. Anna Hrach: Nice. Not to shift gears away from accessibility, but you are doing a lot of videos, we already talked about. One of the things that I really want to talk to you about and make sure we dig into is the fact that you are using personalized video across the entire funnel for the undergraduate admission process, which to me, when you first started telling us about this off air, it's fascinating and phenomenal. My mind's blown because I don't hear about a lot of universities doing this, especially personalized video. How are you managing to pull this off? What does this content look like? Chris Singlemann: Sure. We have an excellent partner in Vidyard, which I'm sure you're both aware of. They're a video marketing company. They have a personalization tool that basically my first year on the job, they reached out to us with .... Actually, it was a supervisor who ended up going to a conference, and hearing from them, and they reached out to us with some more information about personalized video. We saw it as an absolutely phenomenal opportunity. As you said, to be one of the very few universities doing anything like this, 'cause as we've seen across the board in all of our undergraduate prospective student marketing, personalization is huge. Sending personalized postcards, letters, posters, whatever it is, anything that can be personalized, in fact every email is personalized, everything that can be personalized should be because it just shows that personal touch that Loyola ... It goes back to what we were talking about earlier, Loyola is this community that you will come to and you'll be included in, and we know that you're not just any other student. We know you. We know you by name. To showcase that in video was an awesome opportunity, and we definitely wanted to dive right in. In our first year of doing personalized video, we did more of a marketing piece where it was we did a day in a life video where the view wakes up in a dorm, they see a poster from their hometown, they see their essay that they've written the night before, and it's got their name on it, and what class they're in, and the class was actually of an academic interest that they've indicated on their application. Then they go around campus. We got to show the traditional Loyola experience, but it felt very different than anything we had done before because it was personalized. It was a great opportunity to do that. Anna Hrach: Was this all from first person perspective? Chris Singlemann: Yes. Anna Hrach: Or was it just ... Really? Chris Singlemann: Yeah, so we ... Anna Hrach: How did you do like the hometown stuff? How did you get to edit and personalize all those little things? Chris Singlemann: It was definitely an experience of learning by doing, and trial by error. We definitely went all out in our first video. We wanted to personalize as much as possible, that we could do. We have a really great partnership with our undergraduate admission team who keeps very detailed records, and has an awesome database of information about the students that are applying to Loyola. We were able to tap into that to personalize. Okay so, I'm from New York. If I have got this video, I have a little poster on my wall that said, "I heart NY." It's very important to know, I'll preface this by saying everything is text-based, so you can personalize all the text in the video. We had to design props around that, so I knew that one of the things I wanted to have was a poster of the hometown, so we did a prop that was a poster and said, "I heart," and then the rest was blank so that in post-production, I could add in that personalized text that would change, depending on the state that the person was coming from. If you're from Maryland, you'd see MD. If you were from New Jersey, you'd see NJ. That was a really fun little add in. But the big key there was also still trying to remain authentic, and still trying to remain true to what we were talking about earlier. We definitely tried to keep it limited, and there was subtle touches. Yeah, it was mind blowing when you saw it, but it didn't take up the whole essence of the video. There was a story that happened around the personalization. That's been our biggest thing. As we've gotten more comfortable with personalization, we've actually moved on from treating it just like a marketing tool. While we've used that video again throughout other phases of the funnel, our big push now is using personalized video to announce to our accepted students that they've been admitted to Loyola, which is really cool because we've done letters for the longest time. Basically any school can do a letter, but we're gonna be the ones that send a personalized video, which has been awesome. Randy Frisch: That's amazing. Anna Hrach: That's phenomenal. Randy Frisch: It almost makes me want to go back to school. Anna Hrach: I really love it. No. Randy Frisch: Not fully, because I wasn't a big school guy. Anna Hrach: Yeah, no. But yeah. I just want to get one of those videos. That's amazing. That totally brings it up to a whole other level. Randy, sorry not to cut you off, but also just thinking about especially with universities, it's a little bit ... The process and admission process is a little bit stodgy for the most part. It hasn't really changed. It's a pretty dusty process. To bring that life into it and engagement is amazing. Chris Singlemann: I think the important thing to note there is while the process hasn't changed, it's certainly become different for the students. It is not unheard of for students to be applying to 14 or 15 schools. It is very difficult to bring in a class for any university because students simply have an abundance of choice with financial aid, and scholarships that's available elsewhere, it is not an easy thing to be bringing in 1,000 students every year, and our team works incredibly hard to make sure that we do it. But when you have that abundance of choice and all those opportunities, and particularly when you're thinking about a decision that is both incredibly important personally, but financially in today's higher education market, the cost of attendance is very high really anywhere you go, it's a very big decision. Showing as much personalization, and keeping it personal, and having those touch points is really important throughout the process. Randy Frisch: [inaudible 00:25:36]. Moving on personalization, I have one more question before we start to wrap and get to know you a little bit better, which is what I think is great about what you're doing in our chat beforehand, is that you have a destination for all this content to live for people to learn. I think it was called The Grove. Is that correct? Chris Singlemann: The Grove. Yeah. Mm-hmm (affirmative). Randy Frisch: Tell us a little bit about The Grove, and what its purpose is beyond personalized video. Because it feels a little bit more of a library, if you will. Chris Singlemann: I mean, that's exactly what it is. It is a library. Unfortunately, it's difficult for the personalization to live there, the personalized video to live there just because it's a different venue. But most of our video content does live there. But also, so does that depth and breadth of content that I was talking about earlier where we have a lot of our written pieces, we have photo essays in there. The Grove came together as the brainchild of one of my fantastic colleagues who put it together as a way to house all of the branded content that we have at Loyola. It is in essence the story of Loyola, and not just the case for enrollment, but an idea of what Loyola's mission is, what its history is, what it's like to be a student at Loyola. They're done through different written pieces, they're done through videos. These pieces all live together. What I was referencing earlier is that being conscious of the resources that it takes to create this stuff, and knowing that we can't do a video of everything, we can't do a story on everything, but let's at least have it all live together so it has one home. People can visit it and see everything they need to know about Loyola in one place. That is definitely what The Grove is, and it's been an awesome experience to see that come to fruition, and also have an opportunity to continue to add to it. It shows us what we still need to talk about, and what we're talking about well. Also, it is a one-stop shop to send our prospective students to learn more about Loyola. Anna Hrach: Nice. Chris, I am really excited about all of this content you're creating. I know other people are gonna want to take a look at it. Is there a place that they can go, a URL that we can direct them to, to take a look at some of the latest content that you're creating, some of the latest videos that are being posted? Chris Singlemann: The best link I can give you is actually loyola.edu/grove. You'd be able to access most of our video content and our written content there as well. Anna Hrach: Nice. All right, everybody, go check it out. See what Chris and the amazing team at Loyola are doing. Until then, Chris, what we're gonna do is now that we've gotten to know the professional side of you, we're going to take a quick break and ask you some very fun light-hearted personal questions. Randy always has some fun movie trivia facts, I'm sure. I don't know what he has planned, but I'm sure he'll have something along the movie lines. Everybody stick with us, and we are going to chat with Chris a little bit more right after this. Randy Frisch: All right, Chris, we have learned a ton about how you use video, but most videographers, [inaudible 00:28:24] stereotype you, but they love video. Right? They love film. We thought we would put you on the hot seat, and we want to know, what's that go-to movie that you watch over, and over, and over. It doesn't have to be an embarrassing one, like mine, Back to the Future. Not gonna lie, love Back to the Future. I can watch it over, and over, and over. I want to be Marty McFly. Because everyone knew I was gonna go with this question, speaking to a videographer, I also know you like to mix your own drinks. What drink is in your hand while you are watching this go-to movie? Chris Singlemann: Well that's both excellent questions. I would definitely say that my go-to movie is Jurassic Park. I've loved that movie since I was a kid. Still get scared of the scene with the Velociraptors in the kitchen. I mean, you want to talk about just video-wise the production value on that, and just that the realism, and the fact that they're using robotics, and puppets and all that stuff. But just a great movie. Love the book, love the movie. They did it great justice, so I will watch that any day of the week and still have a tension in my heart when the Tyrannosaurus is coming out of the pen. But cocktail that I'm gonna be mixing while I'm [inaudible 00:29:32] that, I'd probably keep it pretty simple, go for an Old Fashioned so I can just settle in, and watch, and not overthink too much about my drink. I got that problem where I spend 15 minutes, what am I gonna make? What am I gonna make for dinner? What am I gonna make to drink? Then I've already missed most of the movie. Keep it simple, Old Fashioned, Jurassic Park. Randy Frisch: That's safe too because the drink is usually not filled to the top of the glass, so when the Velociraptor just comes around the corner, you're not spilling over the edge. Right? I mean these are important details to think through, which I'm sure go through your mind in these situations. Chris Singlemann: [inaudible 00:30:05]. Randy Frisch: I'm more a Manhattan guy than an Old Fashioned guy. But yeah, no judgment. I'm just saying, if you come over and we watch Jurassic, it's probably gonna be a Manhattan. What's your go-to drink, Anna? When you're drinking, watching a movie. Anna Hrach: You know, I'm pretty basic. I go with a delicious craft beer, or a really good glass of wine. But, I did just have an amazing drink this weekend that I'm obsessed with, and it's called The Last Word. Chris, have you heard of this one? Chris Singlemann: I have not heard of this one. Anna Hrach: It's gin, chartreuse, lime, and then something else. But it's this Prohibition Era drink that is fantastic, and it is a stiff drink. It's totally like an Aviation. It's just lots of booze. Chris Singlemann: Okay, I was gonna say, it sounds a lot like that. Anna Hrach: Yeah, lots of booze mixed together to where you don't know there's a lot of booze in it, which I'm a fan. Randy Frisch: Yeah, two of those and you're having ... It's a good movie no mater what, no matter how many rotten tomatoes. Chris, this is so much fun. Thanks so much for sharing with us at giving us a lot of tips, and also a lot of strategy when it comes to video production, and then obviously getting to know you. For everyone who's tuned today, thanks so much for making this part of your podcast listening. If you found this one on the fly, find us on Spotify, on Google, on iTunes. Wherever you can, leave us feedback so that we know what's connecting with you at the end of day. Until next time, I am Randy Frisch. On behalf of Anna Hrach, thanks for tuning into the Conex Show, The Content Experience Show.  
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