What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content.
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Business is about building a relationship between you and your customers, and content enhances that relationship. The latest development in content creation is personalized video that can engage your customers in an individual way.
Christopher Singlemann at Loyola University Maryland exemplified this in a campaign that used survey information from prospective students to create a personalized video for each one. Rather than a generic look at what Loyola has to offer, they received a special experience that reflected what they were looking for.
By finding ways to personalize your videos, you too can take your content from being a simple product showcase to a unique interactive experience.
“Captioning is a requirement of any video content that we put out on the web.” — @cjsinglemann
“Photography can be overlooked in some ways, but is a great way to tell your story.” — @cjsinglemann
What is your go-to movie and your go-to drink while watching it?
Hands down, the movie is Jurassic Park. Rather than overthinking a cocktail, Christopher would rather settle in with a simple Old Fashioned and get to the movie!
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!