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How Marketing Millennials Scaled to 450K+ LinkedIn Followers

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success.

Speak the Language of Your Platform

With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast.

Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform.

We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you.

In This Episode:

  • 4:09 – An introduction to Daniel
  • 6:40 – Daniel’s involvement in Sales Impact Academy
  • 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy
  • 17:06 – Creating good content on LinkedIn
  • 23:53 – Daniel introduces Marketing Millennials
  • 29:11 – What has Daniel learned while growing Marketing Millennials?
  • 34:34 – Content repurposing to help grow your business
  • 38:36 – Where to follow Daniel
  • 40:04 – Daniel’s advice for social pros

Quotes From This Episode:

“The key is that quantity gets to quality in social. I think for me, it’s about just testing a bunch of stuff. It's about getting to know the audience.” Click To Tweet

“I think the only way to stay top of mind is to give them relevant stuff that they want to hear. And usually, that has nothing to do with your company and everything to do with them.” @Dmurr68

“If you write in-depth posts, every line matters, every line has a purpose. And if you’re not writing with a strong hook at the beginning, some valuable facts, or a CTA at the end, it’s not going to do anything.” @Dmurr68


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