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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
Sponsored by: ICUC
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success.
Speak the Language of Your Platform
With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast.
Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform.
We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you.
In This Episode:
- 4:09 – An introduction to Daniel
- 6:40 – Daniel’s involvement in Sales Impact Academy
- 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy
- 17:06 – Creating good content on LinkedIn
- 23:53 – Daniel introduces Marketing Millennials
- 29:11 – What has Daniel learned while growing Marketing Millennials?
- 34:34 – Content repurposing to help grow your business
- 38:36 – Where to follow Daniel
- 40:04 – Daniel’s advice for social pros
Quotes From This Episode:
“The key is that quantity gets to quality in social. I think for me, it’s about just testing a bunch of stuff. It's about getting to know the audience.” Click To Tweet
“I think the only way to stay top of mind is to give them relevant stuff that they want to hear. And usually, that has nothing to do with your company and everything to do with them.” @Dmurr68
“If you write in-depth posts, every line matters, every line has a purpose. And if you’re not writing with a strong hook at the beginning, some valuable facts, or a CTA at the end, it’s not going to do anything.” @Dmurr68
Resources:
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