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How Mayo Clinic Dominates Social Media

Authors: Jay Baer Lee Aase
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry.

Lee Aase - InstagramGet Yourself a Social Checkup

Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some topics, generating organic reach can seem nigh impossible. How can you overcome these obstacles to create an authentic journey for your customers and highly skilled employees?
According to Lee, it’s all about training, collaboration, and sharing. He has successfully translated the Mayo Clinic’s mission of inspiration, contribution, and placing the patient first into a series of internal and external social platforms that meet the needs of their diverse community of patients, staff, and medical professionals.
These networks are not created for mass appeal but are targeted to support their audience in learning, sharing, and healing. This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone.

In This Episode

  • How a solid training program leads to a successful and embedded social network
  • Why tight government regulations don’t have to mean a social desert for your community
  • How a well-executed social plan, coupled with training, leads to empowered and professionally advancing employees
  • Why being professionally responsible means being active on social


Quotes From This Episode

“We want to make healthcare better. If we can do that through social, then we want to do that.” —@LeeAase
“Our founders felt the compulsion to learn from others so they could provide the best patient care and an obligation to share what they were learning.” —@LeeAase
“We trust our employees with narcotics and sharp instruments, so we can probably trust them with Facebook and Twitter, too.” —@LeeAase
“We provide on-demand training to those who are interested in using social.” —@LeeAase
“Once they are certified, we can have the confidence that they know the appropriate way to be on social.” —@LeeAase
“Our employees make our brand every day.” —@LeeAase


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