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How Nasdaq Goes All in on Its People-Focused Social Strategy

Posted Under: Social Pros Podcast
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Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, joins this episode of the Social Pros Podcast to discuss Nasdaq’s people-focused approach to social.

Social Media is all about peopleHow Nasdaq Goes All in on Its People-Focused Social Strategy

When building a social strategy, it’s easy to get lost in business goals, analytics, and conversion rates. But what about the people at the heart of social media – the customers, partners, business owners themselves?
Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, shares her thoughts on why people should be the focus of everything you do in social media.
A global tech company at heart, Nasdaq is about powering capital markets everywhere and connecting businesses together. Kelsey shares some behind-the-scenes glances at how Nasdaq manages social media and bespoke celebrations for businesses that go public.
We also hear how her team manages remote working, both as a global team and working with the challenges of the pandemic.

In This Episode:

  • 6:20 – Kelsey describes what it’s like working for Nasdaq
  • 8:48 – Who the primary audience of Nasdaq’s social media is and how they’re targeted
  • 11:40 – How Nasdaq’s social team collaborates with different businesses
  • 15:06 – Kelsey walks us through how her team plans campaigns
  • 20:37 – How storytelling fits into Nasdaq’s social media strategy
  • 25:17 – How Kelsey manages and coordinates sensitive information with news broadcasters
  • 29:36 – Nasdaq’s TikTok ventures and how Kelsey broached the topic with the legal team
  • 33:02 – Nasdaq’s approach to mapping out content throughout the year
  • 38:40 – Kelsey’s tips and experiences of working remotely for Nasdaq
  • 42:41 – Kelsey’s top tip for anyone wanting to become a social pro

Quotes From This Episode:

I really lead my team, based on relationships, you know, mental health is a huge thing when it comes to social. People burn out all the time. Click To Tweet
“It makes sense for your business, that your audiences are present on the platform, and that you have the right resources in place in order to go after it the right way.” – @kelseyemurray
“These platforms should never be a place that we just jump into just because they’re there.” – @kelseyemurray


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