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We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.
Reaching 800K Followers Through Human Connection
Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going back to basics. That’s how this week’s Social Pros guest found success.
Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.
Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.
Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It’s certainly a Social Pros first!
In This Episode:
- 0:00 – Introduction
- 5:11 – Here’s Marilyn Mena-Scott
- 5:32 – An overview on Marilyn’s career
- 6:56 – How Marilyn was invited on the show
- 8:42 – How she got started on TikTok
- 13:27 – Anna on how she met Marilyn
- 17:10 – Why she keeps things simple
- 18:19 – Marilyn’s thoughts on possible TikTok bans
- 21:37 – Shadow banning experiences and algorithm challenges
- 25:24 – Marilyn’s TikTok strategy
- 29:39 – Engaging with your audience
- 32:22 – How Marilyn treats Instagram
- 35:30 – Tips for social marketers becoming solo creators
- 37:59 – Dealing with negative comments
- 39:44 – Final two
- 45:29 – Outro
Quotes From This Episode:
Don’t use your platform as if you’re appealing to the masses. I use mine as if I was appealing to 20 girls, that’s my predominant following. That intimate interaction is more appealing. Share on X“Put a face to the brand. People want to have that human attachment, even if it’s for a big brand.” Marilyn Mena-Scott
“Having good lighting – that’s a wow factor.” Marilyn Mena-Scott
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