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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlonBlake Lawrence and Adi Kunalic, Co-Founders of opendorse, join the Social Pros Podcast to discuss their incredible athlete marketing platform and how its revolutionizing the way the sports industry uses social.
Power Comes with Content
The influencer marketing landscape is at its pinnacle with brands seeking help from ‘prized’ influencers to drive their message to audiences large enough to pack out hundreds, if not thousands, of sports stadiums. But not every influencer is a born marketer.
Athletes are prime examples of influencers who, despite not being natural marketers, get worldwide attention from their social audience. Thus, brands and sponsors see athletes as the “golden chalice” of influencers who have the unique power to reach millions of sports fans with every post they publish on social media.
According to Adi Kunalic and Blake Lawrence from opendorse, the ability to reach the masses on social isn’t exclusive to the most influential entities in sports media. The average athlete has a 6% engagement rate on social compared to the average sports team, which has an engagement rate of just 0.3%.
In This Episode:
- 03:58 – How athletes use opendorse to share content with their audience
- 08:34 – Why more employee advocacy platforms should consider personalizing the experience
- 12:39 – How opendorse can help you build your brand
- 18:03 – What type of content works best for engagement
- 22:39 – How to use reporting and analytics to get more value from influencer marketing
- 32:23 – How opendorse can help brands establish relationships with athletes
Quotes From This Episode:
“The mouthpiece of every sports team are the athletes and the need for those athletes to be on brand and properly communicating about their experience on the team or on the league is critical.” – @Blake_Lawrence
“The combination of the software and the services you provide is what makes you valuable to someone.” – @Kunalic
To capture the most value in the value chain, you have to have control over where the content goes, why it’s going there and when it’s going there. Click To Tweet
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Learn more about how Pattern 89 can help you reduce costs and increase revenue with your social ads
- Find out more about opendorse and how they can help you share content with athletes