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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Adeta Gayah, Director of Social Media and Content at Visit Orlando, joins this episode of the Social Pros Podcast to discuss how her team managed to keep people engaged and rebuild traveler trust during a pandemic.
Adeta Gayah, Director of Social Media and Content at Visit Orlando, joins this episode of the Social Pros Podcast to discuss how her team managed to keep people engaged and rebuild traveler trust during a pandemic.
Rebuilding trust by tapping into traveler excitement
Adeta Gayah, Director of Social Media and Content at Visit Orlando, is on the Social Pros Podcast to give a window into how a travel organization promotes itself on social media when no one can travel.
The pandemic has been a tough time for many businesses and individuals, but the travel industry has been one of the hardest hit. That didn’t deter the team at Visit Orlando, though. Instead, they got creative and set to work building traveler trust and excitement, ready for people to start traveling again.
Adeta takes us behind the scenes at Visit Orlando to explain the strategies around user-generated content, social listening, and TikTok.
She explains how Visit Orlando works with more than 1,100 businesses within the Orlando area and how her team helps create engaging content for a variety of business types.
In This Episode:
- 5:36 – Adeta takes us through the mechanics of marketing for a destination organization
- 7:44 – How Visit Orlando helps different businesses tell their unique stories
- 8:14 – Adeta explains how the Visit Orlando team balances content for each business
- 9:46 – How Visit Orlando collaborates with members
- 11:30 – Adeta shares her thoughts on paid social
- 13:52 – How Visit Orlando likes to focus on local residents as well as tourists
- 15:37 – Why Adeta doesn’t take Orlando’s fame as a tourist hotspot for granted
- 18:40 – Adeta gives us a glimpse into the customer care team
- 20:29 – How Visit Orlando utilizes user-generated content
- 25:57 – The one social network that Adeta would never delete
- 27:25 – How TikTok became a major part of Visit Orlando’s strategy
- 30:08 – Visit Orlando’s strategy for weekday vs. weekend content
- 32:35 – Adeta explains what metrics matter most to Visit Orlando
- 35:18 – Why being a local resident is key to promoting Orlando
- 38:28 – Adeta’s top tip for those who want to become a social pro
Quotes From This Episode:
People are using social media every day of the week. So there's a chance for us to influence every day. Click To Tweet
“We do our best to support and promote all the different venues and businesses that we have here at the destination.” – @AdetaGayah
“Our content is less about the smiling faces of people. And it’s more about how you envision yourself here.” – @AdetaGayah
Resources:
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