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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss memories as the foundation for customer loyalty.
Building Customer Loyalty
Gaining a first-time customer is always a success, but it is really only half the battle. Turning that first-timer into a repeat customer is the true win.
Customer loyalty is the lifeblood of a thriving business, and simply having a good product isn’t enough to build on in today’s economy. People care about experiences. When someone walks away with a memory of their amazing experience, they are far more likely to come back for more.
This means that your business should be using every tool available to know and understand your customers so that you can serve them the best possible version of the experience they seek. Your product is your vehicle for delivering memories that foster true customer loyalty.
In This Episode
- How to keep many teams with individual goals aligned within a large company.
- How to turn current trends and data into experiences for your customers.
- Why artificial intelligence has become crucial for analytics.
- Why customer loyalty is built on memories.
Quotes From This Episode
“Data is everywhere. It is constantly coming out of everything and every place, driving a need to synthesize it and learn a new level of analytics and understanding.” — @renniksn
“If you’re getting all this data and you don’t have a platform on which to analyze and to understand what it means, you’re missing an opportunity.” — @renniksn
If you don't have AI turned on in your organization, the machine is not doing its learning on your behalf. Everything you're doing manually means that, by definition, you're behind. Click To Tweet
Resources
Content Experience Lightning Round
If you had a new pet, what would you name it?
Nate would name his pet Hamilton after his daughter’s (and subsequently his own) obsession with the Broadway show!
Anna fluctuates between wanting a completely random name like “Cheese,” or something like “Kurt Russel!”
Randy has been talking with his wife about the possibility of getting a bulldog and naming it Dwayne Johnson!
See you next week!
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