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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Social Listening Over Social Analytics With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you’re perceived in the industry and the world. If there’s one person who understands this […]
Social Listening Over Social Analytics
With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you’re perceived in the industry and the world.
If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.
Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!
In This Episode:
- 03:27 Kate shares some insights from her day-to-day at Peloton
- 05:31 How Kate aligns all her duties and fosters collaboration
- 09:00 How Peloton taps into engaging conversations on social
- 14:00 Kate talks about Peloton’s Cody Rigsby campaign and its unexpected engagement levels
- 18:49 How Peloton integrates instructors into their overall social strategy
- 21:05 Steps brands can take to start handing over the reins of creativity to influencers
- 24:35 How Peloton measures their success
- 27:12 Highly underrated metrics you should be looking at
- 28:37 Benefits of having a data analyst
- 29:39 How Kate approaches team building and growth
- 34:02 Some of the team training and management challenges Kate faces
- 37:00 Kate’s take on addressing burnout among social pros
- 41:16 Kate’s advice to aspiring social pros
Quotes From This Episode:
“We're constantly seeking alignment, both with our own goals and objectives and with the company as a whole.” Share on X
“You always have to push for that sweet spot between performance and creativity, and you have to allow influencers and creators to be a part of that process and to share expertise with you.” @katewinick
“I try to move people into positions where they have the flexibility to focus on things I think they’re really good at or that they really enjoy. But also, roles where they can learn if they want to.” @katewinick
Resources:
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