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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Play to Your Strengths! As with most things, the overall scope of public relations has evolved and the lines are blurred between areas that were once very defined. From community management and social strategy to programming and bot creation, Heather Whaling of Geben Communication has a lot to say about the current state of PR […]
Play to Your Strengths!
As with most things, the overall scope of public relations has evolved and the lines are blurred between areas that were once very defined. From community management and social strategy to programming and bot creation, Heather Whaling of Geben Communication has a lot to say about the current state of PR and what it takes to be a successful, growth-minded agency.
While it may seem smart to keep as much as possible in-house, putting effort into diverse methods of engagement, one of her biggest pieces of advice is to stick to what you do best. Figure out what things your company is good at and seek to excel at those things. When it comes time to venture into lesser known waters, don’t be afraid to reach out and collaborate with someone who specializes in your weaknesses.
Rather than becoming a wellspring of mediocre content, you can serve your customers with excellent material while simultaneously building connections with professionals in fields where you are less familiar. It may seem daunting at first, but loosening the grip on some things can ultimately fortify your place as you become a consistent source of quality.
In This Episode
- How focusing on strengths and collaborating in weaker areas can lead to stronger content
- How the scope of public relations has expanded
- How to approach relationships with journalists vs influencers
- How paid social has become more important as PR has evolved
- Why it’s becoming more important to write with sound bites in mind
Quotes From This Episode
“Don’t hoard your Rolodex. Make the connection, make the introduction, and that’ll come back.” — @prtini
Immerse yourself in technology and data and experiment. Click To Tweet
Resources
- Heather’s website, Twitter
- Geben Communication
See you next week!
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