Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting in social advertising.
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The world of social advertising is a world governed by numbers. Algorithms break down customer behavior to curate what we see.
For businesses, this becomes a constant fight to push your social marketing through to the eyes of those who will care about your products. As Purple has shown by becoming the number-one-rated advertiser on Facebook, balancing creative content with specific targeting is the way to go.
Not all of your content is for everyone, and you certainly shouldn’t be spending the money and effort to get it in front of every set of eyes. By targeting on a deeper level, you can make sure content reaches those who will connect with it while saving you time and money to reach different segments of your audience.
“Rather than focusing on three up-and-coming social platforms, we just slowed it down to picking one and going stronger into that.” — @AlisaGammon
It's not a test unless you test it against something that's already working. Click To TweetSee you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.