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How Purple Became the Most Effective Advertiser on Facebook

Authors: GiniRoberts Alisa Gammon
Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting in social advertising.


Bigger Results From a Smaller Focus

The world of social advertising is a world governed by numbers. Algorithms break down customer behavior to curate what we see.
For businesses, this becomes a constant fight to push your social marketing through to the eyes of those who will care about your products. As Purple has shown by becoming the number-one-rated advertiser on Facebook, balancing creative content with specific targeting is the way to go.
Not all of your content is for everyone, and you certainly shouldn’t be spending the money and effort to get it in front of every set of eyes. By targeting on a deeper level, you can make sure content reaches those who will connect with it while saving you time and money to reach different segments of your audience.

In This Episode

  • 05:46 – Why it takes risk to find success.
  • 07:02 – How to balance creative content with targeting to maximize effectiveness.
  • 10:53 – How Purple leverages content to stay fresh in potential customer’s minds.
  • 15:07 – Why Purple incorporates Pinterest into its social strategy.
  • 22:53 – How to convert customers into evangelists.

Quotes From This Episode

“Rather than focusing on three up-and-coming social platforms, we just slowed it down to picking one and going stronger into that.” — @AlisaGammon
It's not a test unless you test it against something that's already working. Share on X


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