How Quality Content Consistently Pays Off

Why Consistency is Key

Navigating social media successfully can feel like a minefield at times. Will you ever get that viral post? Is your content getting in front of the right people?

These are all normal questions, but ultimately, through it all, consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It’s a must-listen!

In This Episode:

• 0:00 – Introduction
• 3:37 – Let’s introduce Jacob Shipley
• 4:48 – Jacob’s day-to-day at Tyson Foods
• 6:51 – First party data tools 101
• 10:00 – Tapping into niche audiences
• 13:59 – Follower growth the right way
• 17:55 – Keeping consistent on social
• 22:01 – Jacob’s advice for budding social pros

Quotes From This Episode:

You expect growth to be linear so, in the beginning stages, you’re disappointed with your results. But then when you get to the really exciting growth, it seems to go a lot faster than you’d thought. Share on X

“I would rather have 3000 qualified customers that find our content relevant and engaging, than grow a really large group of consumers that might not be interested in the value that we’re trying to provide.” @thejacobshipley

“Across the board, the strategy of good content, consistently, seems to be the trick.” @thejacobshipley

Resources:

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Tyson Foods
• Follow Tyson Foods on Twitter
• Follow Jacob on Twitter
• Follow Jacob on LinkedIn