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How QVC Brings Shopping to Life on Social

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Social Pros catch up with QVC’s Head of Social Media Marketing Heather Brinckerhoff to talk community management, content auditing, TikTok and much more!

The Importance of Content Auditing

QVC’s Heather Brinckerhoff chats about content auditing, social media community management, and more on the Social Pros podcast.
In this episode, Heather shares some invaluable tips on how to draw in potential customers and keep them interested in your products.
Heather explains that content auditing is a huge part of QVC’s strategy to keep content relevant and resonating with its audience. Tune in today to hear why content auditing is so important, Heather’s advice for making your content go viral on social media, details about QVC’s new TikTok strategy, plus so much more.

In This Episode:

  • 02:31 – Heather gives some insight on QVC and its social media output
  • 04:33 – Heather explains what she oversees as QVC’s Head of Social
  • 05:24 – A breakdown of the demographic QVC appeals to
  • 06:08 – Heather outlines QVC’s social media strategy in detail
  • 07:25 – How the global team keep up with conversation
  • 09:02 – Heather explains how QVC coordinates partnerships and vendors
  • 12:51 – How QVC use social listening
  • 14:03 – Why QVC is always doing content audits
  • 17:38 – Heather compares her role at QVC with her previous positions
  • 19:44 – Heather reminisces over social media ‘misadventures’
  • 23:27 – Where Heather found the best engagement for QVC’s April Fool’s joke
  • 26:03 – Heather shares her views on whether you can predict viral content
  • 30:38 – Why you need to know the customer’s experience of your company
  • 32:40 – Heather’s tips for aspiring social pros

Quotes From This Episode:

“If you're not taking a look at your data, and really listening to the customer, then you don't know what the customer wants to see more of or less of.” Click To Tweet
“I’m a big fan of content audits! They just have to happen or we really just don’t know if we’re doing things right.” @heatherbrinck
“At the end of the day, I want the team I’m managing to push out content that is providing the consumer with value.” @heatherbrinck


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