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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Creating Awareness and Nurturing Communities Across Social Platforms Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out. In this Social Pros episode, Allison shares some insights into what Reddit seeks […]
Creating Awareness and Nurturing Communities Across Social Platforms
Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out.
In this Social Pros episode, Allison shares some insights into what Reddit seeks to achieve by creating a presence across social platforms. She also gives us a sneak peek into how she achieves that with the mountains of content out there.
Gear up to hear about all the nuances of different social media platforms, Allison’s content creation process, and of course, that time that Reddit practically broke the internet over Wall Street bets.
In This Episode:
- 6:15 How people react when Allison tells them she does social on other social media networks for Reddit
- 7:33 Reddit’s goals on other social media channels
- 9:13 Allison’s approach to bringing Reddit to life on other channels
- 11:36 How Reddit overlaps with other social media platforms
- 13:27 The major KPIs for sharing Reddit content on other sites
- 15:15 Allison gives an overview of what subreddit place is
- 18:50 Where to find Reddit on all social media platforms
- 19:30 Allison gives a breakdown of her social media team at Reddit
- 21:00 Reddit’s social media strategy on LinkedIn
- 23:22 How Allison stays up to date with trends on different platforms
- 26:30 Allison’s content creation process
- 28:58 Reddit: user or business focused?
- 30:27 Allison’s favorite Reddit campaign
- 37:10 Allison’s advice for anyone looking to be a social pro
Quotes From This Episode:
“We're always just trying to figure out what that right formula for the stickiness of Reddit content on other platforms is, and it's constantly changing.” Click To Tweet
“For us, it’s all about being dialed into internet culture and pop culture.” @AlliDayErryday
“Any social leader will probably tell you that one of the key aspects of being successful is the ability to not only act quickly but also with confidence.” @AlliDayErryday
Resources:
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