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How Reddit Broke the Fourth Wall and the Internet

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Creating Awareness and Nurturing Communities Across Social Platforms Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out. In this Social Pros episode, Allison shares some insights into what Reddit seeks […]

Creating Awareness and Nurturing Communities Across Social Platforms

Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out.

In this Social Pros episode, Allison shares some insights into what Reddit seeks to achieve by creating a presence across social platforms. She also gives us a sneak peek into how she achieves that with the mountains of content out there.

Gear up to hear about all the nuances of different social media platforms, Allison’s content creation process, and of course, that time that Reddit practically broke the internet over Wall Street bets.

In This Episode:

  • 6:15 How people react when Allison tells them she does social on other social media networks for Reddit
  • 7:33 Reddit’s goals on other social media channels
  • 9:13 Allison’s approach to bringing Reddit to life on other channels
  • 11:36 How Reddit overlaps with other social media platforms
  • 13:27 The major KPIs for sharing Reddit content on other sites
  • 15:15 Allison gives an overview of what subreddit place is
  • 18:50 Where to find Reddit on all social media platforms
  • 19:30 Allison gives a breakdown of her social media team at Reddit
  • 21:00 Reddit’s social media strategy on LinkedIn
  • 23:22 How Allison stays up to date with trends on different platforms
  • 26:30 Allison’s content creation process
  • 28:58 Reddit: user or business focused?
  • 30:27 Allison’s favorite Reddit campaign
  • 37:10 Allison’s advice for anyone looking to be a social pro

Quotes From This Episode:

“We're always just trying to figure out what that right formula for the stickiness of Reddit content on other platforms is, and it's constantly changing.” Click To Tweet
“For us, it’s all about being dialed into internet culture and pop culture.” @AlliDayErryday
“Any social leader will probably tell you that one of the key aspects of being successful is the ability to not only act quickly but also with confidence.” @AlliDayErryday

Resources:

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