About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for all.
Hair for All
With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C—helping distributor, vendor, and consumer alike.
Glenda’s clever approach to social staffing and product representation has evolved Sexy Hair Concepts from focusing only on direct sales to educating and inspiring consumers on all levels through all platforms.
The product is now carried in more than 45 countries, over 60,000 U.S. salons, and boasts an impressive 275,000 likes on Facebook and 31,500 Instagram followers.
In This Episode
- How making content digestible for everybody can lead to an increase in B2B sales
- Why corporate social media does not equal selling to your customers
- How staffing professionals with no B2B social experience can lead to a more approachable brand
- Why improperly vetted hashtags create irrelevant impressions
Quotes From This Episode
“Having to find a way to justify or find a return on investment on what you’re doing is very important.” —@GlendaVee
“On social media, they don’t want to be sold to… They want to be inspired. They want beautiful imagery. They want to see things that they can emulate.” —@GlendaVee
“The storytelling has to be visual, and that’s one of the things that we’ve had to learn and teach ourselves how to find.” —@GlendaVee
“When we’re trying to generate the impressions for Instagram, we have to make sure that it’s not calculating impressions on images that have nothing to do with our brand.” —@GlendaVee
“I’m not just doing public relations and I’m not just doing social media, but I’m also doing customer service.” —@GlendaVee
“Being able to pay for advertising on social media platforms not only increases awareness for us, but also generates interest on some of the things that we’re doing.” —@GlendaVee
“At the end of the day, we want to build trust with people that follow us. If our customers trust us, they will trust the brand.” —@GlendaVee
- Glenda Vaquerano on Twitter: @GlendaVee
- Sexy Hair on Facebook, Twitter, Instagram, Pinterest, YouTube
- #bighairisbetter and like-to-buy campaigns
- Social Fresh Conference
- Jay’s Hockey 2.0 Spotify playlist
See you next week!