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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
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@MissTriathlon
We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.
Delighting Clients in the Fast-Paced World of Social
A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.
Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.
She also reveals why community is at the root of all good social and that now is the time to relinquish control!
In This Episode:
- 0:00 – Introduction
- 5:22 – Introducing Janay and Shadow
- 7:48 – How Shadow navigate clients through social
- 11:31 – How she approaches staffing
- 15:24 – Dealing with burnout
- 18:18 – Biggest trends on social
- 20:54 – Recognizing success with staff
- 24:04 – Indicating success
- 25:23 – Launching Sunbum’s TikTok
- 31:01 – Exploring Shadow’s social
- 35:29 – Janay’s final two
- 39:56 – Outro
Quotes From This Episode:
The key is really showing the team that it’s possible to work in social AND have a vacation. Share on X“You’ve got to be willing to fail and willing to succeed.” Janay Smith
“Keep moving, keep going and trying something different.” Janay Smith
Resources:
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