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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.
Delighting Clients in the Fast-Paced World of Social
A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.
Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.
She also reveals why community is at the root of all good social and that now is the time to relinquish control!
In This Episode:
- 0:00 – Introduction
- 5:22 – Introducing Janay and Shadow
- 7:48 – How Shadow navigate clients through social
- 11:31 – How she approaches staffing
- 15:24 – Dealing with burnout
- 18:18 – Biggest trends on social
- 20:54 – Recognizing success with staff
- 24:04 – Indicating success
- 25:23 – Launching Sunbum’s TikTok
- 31:01 – Exploring Shadow’s social
- 35:29 – Janay’s final two
- 39:56 – Outro
Quotes From This Episode:
The key is really showing the team that it’s possible to work in social AND have a vacation. Click To Tweet“You’ve got to be willing to fail and willing to succeed.” Janay Smith
“Keep moving, keep going and trying something different.” Janay Smith
Resources:
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