Skip to main

How Social Media and Word of Mouth Turn Customers Into Marketers

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Strategic Word of Mouth

Adspace, social, content creation—there are so many ways to get your business in front of people. The question becomes, which is the most effective?
Any successful business owner will tell you that word of mouth is the best way to spread the word about your brand and get people excited. In their new book, Jay Baer and Daniel Lemin lay out the framework for creating a “talk trigger,” which is specifically engineered to get your customers talking.
The four corners of this framework are what they call “The Four R’s.” Your talk trigger must be remarkable, relevant, reasonable, and repeatable. Using these as your guide, you can craft a talk trigger around your business to start generating real and effective word of mouth!

In This Episode

  • How offline word of mouth differs from online word of mouth.
  • Why you need to give your customers a story to tell.
  • Why a talk trigger is not “surprise and delight.”
  • The four “R’s” of a successful talk trigger:
    • Remarkable
    • Relevant
    • Reasonable
    • Repeatable

Quotes From This Episode

“A talk trigger is a strategic operational differentiator that creates word of mouth.” — @jaybaer
If you want to have more effective social media, your social needs to be about something. Click To Tweet
Advertising is a tax on the unremarkable. Click To Tweet


See you next week!

Influencer Marketing Mistakes Great Brands Don't Make

Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.

b2b influencer