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How Social Media and Word of Mouth Turn Customers Into Marketers

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.

Strategic Word of Mouth

Adspace, social, content creation—there are so many ways to get your business in front of people. The question becomes, which is the most effective?
Any successful business owner will tell you that word of mouth is the best way to spread the word about your brand and get people excited. In their new book, Jay Baer and Daniel Lemin lay out the framework for creating a “talk trigger,” which is specifically engineered to get your customers talking.
The four corners of this framework are what they call “The Four R’s.” Your talk trigger must be remarkable, relevant, reasonable, and repeatable. Using these as your guide, you can craft a talk trigger around your business to start generating real and effective word of mouth!

In This Episode

  • How offline word of mouth differs from online word of mouth.
  • Why you need to give your customers a story to tell.
  • Why a talk trigger is not “surprise and delight.”
  • The four “R’s” of a successful talk trigger:
    • Remarkable
    • Relevant
    • Reasonable
    • Repeatable

Quotes From This Episode

“A talk trigger is a strategic operational differentiator that creates word of mouth.” — @jaybaer
If you want to have more effective social media, your social needs to be about something. Share on X
Advertising is a tax on the unremarkable. Share on X


See you next week!

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