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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.
Strategic Word of Mouth
Adspace, social, content creation—there are so many ways to get your business in front of people. The question becomes, which is the most effective?
Any successful business owner will tell you that word of mouth is the best way to spread the word about your brand and get people excited. In their new book, Jay Baer and Daniel Lemin lay out the framework for creating a “talk trigger,” which is specifically engineered to get your customers talking.
The four corners of this framework are what they call “The Four R’s.” Your talk trigger must be remarkable, relevant, reasonable, and repeatable. Using these as your guide, you can craft a talk trigger around your business to start generating real and effective word of mouth!
In This Episode
- How offline word of mouth differs from online word of mouth.
- Why you need to give your customers a story to tell.
- Why a talk trigger is not “surprise and delight.”
- The four “R’s” of a successful talk trigger:
- Remarkable
- Relevant
- Reasonable
- Repeatable
Quotes From This Episode
“A talk trigger is a strategic operational differentiator that creates word of mouth.” — @jaybaer
If you want to have more effective social media, your social needs to be about something. Click To Tweet
Advertising is a tax on the unremarkable. Click To Tweet
Resources
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