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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Pair Passion with Consistency If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a […]
Pair Passion with Consistency
If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a few differences between working for a bigger brand and venturing out on your own.
She walks us through her personal journey in creating a personal brand and her motivation behind taking that bold step. Mary also stresses the importance of passion when building a brand and gives some pointers on how to handle negative comments on social media.
She follows that up with a must-listen discussion on the key practices social pros need to bring forward to create their personal brands, which is packed with useful and practical tips!
In This Episode:
- 05:21 Mary talks through her decision to build a personal brand
- 08:56 What motivates people to pursue their own personal brands
- 10:47 How passion motivates consistency
- 12:07 The ins and outs of building a social brand
- 14:30 How Mary built an audience on TikTok
- 15:44 Why controversial content works so well
- 17:34 How Mary and Jay handle negative feedback
- 22:02 How to pick the right kind of format for your content
- 26:35 Core practices all social pros should bring forward
- 30:40 Why you should take a simple approach to creating content
- 34:30 Can anybody build a personal brand?
- 37:26 Mary’s advice to anyone who wants to become a social pro
Quotes From This Episode:
“You have to talk to people where they are, not where you are. Not even where you were five minutes ago.” Share on X“Content works when you make a point that you believe in that might be a little controversial, and for those of us who live on approval, that is a tough process to get through.” @MaryMNice
“Simplicity is so much more relatable and valuable to people.” @MaryMNice
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