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How Social Unites 4000+ Clubs to Support One Great Cause

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Tiffany Rivers, Social Media Manager at Boys & Girls Clubs of America, talks about how her team has leveraged social to bring 4000+ clubs together.

Social Unites How Social Unites 4300 Clubs to Support One Great Cause

Not everyone agrees with each other on social media. Spontaneous (and often heated) debates can spark from the most unlikely post or tweet. So, who would have thought that when COVID-19 sent millions into isolation that social media would be the very thing that helps bring people together?
Social has played a significant role in bringing families, friends, and colleagues together during an incredibly difficult time. Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, has managed to successfully leverage the power of social to bring over 4,000 clubs together to support one worthy cause.
As you can imagine, this was no easy feat considering each of the 4,000+ clubs are in different locations around the country, each with their own CEO, leadership, and teams. So, how did Tiffany work with all of these clubs to ensure everyone told the same story in unison so that they could continue their work helping make great futures a reality for America’s youth? Find out on this inspiring episode of Social Pros!

In This Episode:

  • 03:50 – How Tiffany works with marketing and communications colleagues
  • 09:26 – How to change an organization’s view on social media
  • 12:37 – How the clubs leveraged internal talent, virtual programming, and social during COVID-19
  • 18:45 – Why it’s so important to come together during difficult times
  • 20:47 – Tiffany talks about the club’s partnerships with people such as Denzel Washington, Katy Perry, and Beyoncé
  • 28:00 – How to determine what messages go out on which social channels
  • 33:08 – How Tiffany makes sure that messages are consistent across all 4,000+ clubs

Quotes From This Episode:

“Our brand voice is consistent across all of our social channels so we can engage our audiences and get the support we need” – @tiffriv
When we all sing with the same voice, it makes a huge difference to our marketing efforts. Click To Tweet


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