How Stanford Taps into Platform Reps to Boost Results

transcript was exported on Feb 09, 2022 – view latest version here.

Cata:

of my ability to be bold or take risks comes from a direct communication channel with an account representative representative on that platform.

Brown:

sometimes the greatest advice is the, the most simple, and we just heard some of that here from Nora. We have such a repository of riches in our industry, but sometimes we don’t leverage what we’ve got, listen to the platform experts. And if you don’t have a platform expert at Facebook at LinkedIn at Twitter, Nora tells you how to get one.

Hrach:

It is some incredible, incredible advice that she has for everybody today. And on top of that, Adam, I believe she is the first guest in all 500 plus episodes to really talk about platform experts and leveraging them for additional sec success. Am I right on that? As you

Brown:

we we’ve had over 500 guests on this show spanning over a decade and we’ve had people from big brands. We’ve had people from small brands, nonprofits educational organizations, nor is the first to really drive this home. And it’s something so simple that if you haven’t told your platform expert that you, of them, I hope you’ll listen to our podcast in full and then go do that.

Hrach:

And as you do that we’re gonna bring Nora kata marketing specialist at Stanford center for professional development on to talk all about it. But before we hear from her, we also wanted to talk to you about the fact that today 84% of marketers say customer expectations are changing their digital strategy. Despite the harsh challenges of the past two years, marketers have found innovative ways to connect with their customers and each other. The seventh edition of the state of marketing report from our amazing friends at Salesforce presents the insights of over 8,000 marketing leaders across 37 countries. This year’s report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2022 and beyond download your free copy today at Bitly slash state of marketing report. That’s B I T dot Y state of marketing report, all lower case. Also friends, you may have heard that we recently celebrated a massive social pros milestone recently by reaching our 500th episode, we are on episode 500 plus.

Hrach:

that officially puts social pros up there with just as many episodes as law and order to celebrate. We created a free ebook that features the absolute best of the best of the best of social pros over the years, including our favorite guest provided tips on how to become a social pro and exclusive insights on what experts are predicting about the future of social. You can grab that ebook right now at Bitly slash social pros, 500 that’s B I T dot Y slash social pros five zero all lower case. Now let’s hear from Nora Kota marketing specialist at Stanford center for per professional development,

Brown:

Cata marketing specialist for Stanford center for professional development. What a mouthful, Nora. It is great to have you on the show. I think most of our listeners familiar with the hallowed halls of Stanford university, maybe not the Stanford center for professional development. Why don’t you tell everybody a little bit about your organization?

Cata:

absolutely. Stanford center for professional development hosts Stanford online, which is Stanford university’s online learning provider. So we, you offer things like courses and programs for graduate or professionals looking to further their education and gain a little more insight in areas like design thinking, cybersecurity program management.

Brown:

I thought was interesting was typically when you think of a organization like yours and the classes that they offer online, it’s your kind of more, no offenses to them run of the mill courses. You’ve got your MBA and your business and continuing education and things like that. But let’s look at this artificial intelligence design thinking, cyber security, these are very topics and I would assume your audience for those classes is also very precise and narrow as well. How does that impact your, your marketing activities and initiatives?

Cata:

It actually plays a huge role in where we dedicate energy to promoting our programs. We want to align the very specific say course and program with a very specific learner there’s niche, niche interests, and that guides where I want to focus our promotion efforts. So I heard this anecdote once on HBR’s podcast after hours, and it has really guided my marketing strategy in many area as my professional career. You wanna ask yourself, is your organization a diaper company, or is it a soda company? And apparently on the super bowl, there has have been fewer and fewer diaper commercials. And there’s a reason for this it’s because diaper diaper buyers are very specific people in a very specific demographic in one point in their life. Whereas, so do buyers span the whole gamut of the, of their whole life full spectrum of demographics.

Cata:

so it’s a broad audience in the super bowl. You reach everybody many, many people, and there are so many tools now out there to advertise to very specific audiences. So why would a diaper brand necessarily advertise in a space where if you’re paying attention to everybody, you’re probably not reaching your very specific our audience so specific. So I use this and apply it to our social media strategy. I use platforms like LinkedIn because you can really structure your advertising to targeted audiences. Whereas with organic posting, you have a broad range of audiences that you reach so Stanford online because we have such a broad portfolio of offerings. People are interested in such a variety of subjects. If I were to post something organically out there, this is going to touch on many, many eyes. And many of them are not gonna be interested in artificial intelligence, but they may be interested in cybersecurity. Whereas if I were to boost a post on LinkedIn specific to a cybersecurity audience, perhaps retargeting someone who visited our website, you would be able to reach exactly who you wanted to in that moment. And they’re gonna be happier for it. We might have an unfollow if we share out sort of haphazardly to anybody across the entire platform without a strategic messaging directed towards that specific audience.

Hrach:

first off love that, that, that anecdote that you shared, I’ve never thought about things that way, but that makes perfect sense. And now I’m curious, I mean, I don’t even get commercials anymore, but now I’m like, oh yeah, I haven’t seen a diaper commercial in and forever, which is really fascinating, but also too, it makes perfect sense that obviously some platforms are going to make so much more sense for you and then not only that, but even where they are on that platform makes so much more sense. So I can totally see. So then in terms of your audiences, is there kind of a sweet spot that you go for and, you know, is, is it more like, obviously, you know, as, as Adam mentioned before, it’s not like you know, Stanford has an awareness issue, but I may be totally wrong in that perception. So is there like a, a sweet spot that you go for or, or a place in time where you feel is really effective to target your audiences?

Cata:

see. Could you, could you explain a little bit more what you mean by a sweet spot or place in time?

Hrach:

So in terms of, when you actually start to target audiences to try to get in front of them, is there, you know, are you looking at the awareness stage? Like maybe they are thinking about a career change, but they’re not quite aware yet that Stanford is an option for them or Stanford online is an option for them or is there, you know basically is there a target funnel stage or, or a particular type of audience that you really try to reach?

Cata:

We want to search for people who are really interested in furthering their career or their education to the next level. They want to further their expertise in a specific area. Perhaps they’re already in a profession, they just need to get connected to the right program for them or the right course for them. We, they know the keywords that they’re looking for on the broad topic, they are looking for cyber security. It might be an information technology professional, or it might be an executive leader who wants to help their team out and figure out this new remote wor remote working hybrid environment. So essentially they have the keywords in mind, but they want to get to the next level and we’re there to offer that next level, whatever it may be. So when they are looking for courses or programs, we’re hoping to pop up in their newsfeed, or we’re hoping to pop up in their Google search. And that’s the at two of being part of a top tier university is they’ll see the Stanford brand. And hopefully they will recognize that we are going to offer them a high caliber of product

Brown:

to that point. One of the things that I’m curious about is how the consideration path, if you will, for your customers, students has, has changed. I mean, I think every marketer for the past two years during the pandemic has seen their, their audience change, how they purchased their product, certainly in education with the push, even for more traditional universities going to online learning and things like that with the quote unquote great, great resignation of 20, 22. Are you seeing the way that you target and have success with potential students of the Stanford center changing?

Cata:

I would say across, across many universities, we’re, we’re definitely noticing an uptick in virtual engagement. I’m sure that along with Stanford and the separate units that I’ve been involved in on campus, including the technology ventures program within the school of engineering, all of our social channels and our video platforms are increasing and subscribership and follower followership. Many people are going into say YouTube to find education. People who hadn’t previously been engaged in higher education institutions are trying to find different outlets of free or attainable education. And so this is driving our marketing strategy overall. I will say that I’m excited to dive into more of you two moving forward. I know that this behavior is too across learners and also looking into other MOS places like Coursera or edX us in particular Stanford online has had just a lot of success in engaging virtually. And it’s also helps level a, a playing field if you will, in terms of representation and reaching people in remote regions or reaching people who are, are looking for more equity and education. So that is something that excites me too. But that’s definitely been a driver in, in our strategy is just making virtual accessible.

Brown:

interesting to see how video is playing such a huge role in, in kind of your content strategy for Stanford center for professional development. I’m curious in more particular, what type of video content when you’re selling quote unquote, a higher learning institution like your organization seems to resonate, is it visuals of, you know, the in class training? And we all think of the stereotypical, you know, picture of the student in the white lab coat with some something in test tube, that’s blue, or is it, you know, the aspirate you’re going to show this person, this executive now leading a boardroom or leading a investor session because of their success in your program, what type of content seems to, to, to resonate and is that shifting as well?

Cata:

can’t tell, but I’m smiling right now because you hit such a, a point for me, I’m fatigued of seeing these same stock photos over and over in my news feed constantly. I in particular product market, our cybersecurity campaign, so I, or our cybersecurity program. So I see photo after photo of someone on a laptop or zeros and ones or a digital lock on the screen. And one of the things that I’m really excited to share is that we’ve been getting really creative with our visual imagery. So I know that video and dynamic content is really a big push in terms of social media right now. But I want to give credence to just your standard, good quality image on social media. There’s a couple campaigns that have performed very well for us, and we really wanted to think outside the box and creating what our static images would be for this.

Cata:

example, with a cybersecurity campaign on LinkedIn, across Reddit soon to be Facebook, well, we decided to make a, an eighties callback to video games. There are different levels within our images. You want to level up to your next cybersecurity career. You want to take your cyber security game to boss levels and on each different image, there’s a different world of a video game, and this is really show stopping in terms of the newsfeed. And this isn’t the only one where we decided to push the limits in terms of imagery, you get a little bit more abstract and what that abstraction comes such creativity and freedom to incorporate different different images for our design thinking program. We recently released some, some images that are kind of magazine cut out a little bit, steam punk, or 18 hundreds English, English history, callbacks with bold colors.

Cata:

almost hard to describe, but they’re getting a lot of engagement and people are even commenting things like, Hey, cool photo or cool image, because it’s something that is stopping the scroll. Another one that has been absolutely fabulous in getting higher engagement than industry average is our leading from home program. One of our marketers worked with a cartoonist to create a few, I mean, a suite of design images of cartoons, and each of them are witty and infused with humor and they’re scrolling through our Stanford online homepage right now, if you’re curious to see them, but they’ve had higher en engagement and actually ranked number one on LinkedIn’s higher ed advertisements for a week, the week that we launched the campaign in terms of the engagement rates. So you can get success with static images thinking outside of the box. That’s not to say that we aren’t diving into more dynamic images too, but I will say that this is, I mean, it totally struck a chord we’re hearing about these stock photos over and over just scrolling through my feed.

Hrach:

it is. I first that just brings joy to my heart because that is probably one of the biggest recommendations that we make consistently at convince and convert with any of our clients. But even specifically among higher ed is, you know, it, like Adam said, you know, student looking at a blue test tube, a vague liquid, or, you know having, especially in your case cybersecurity and just having, somebody’s sitting at a computer isn’t super engaging, but you found a really great way to engage people and get their attention and also make it really, really relevant and fun. So how did this come about? Had you just had enough of stock photo one day and you’re like, that’s it, we’re not doing it anymore? Or is this something that just kind of came out of like a, you know, a spark of inspiration? Like how did you finally make the shift away from relying on those super glossy polished stock photos?

Cata:

would say it was being given the agency by our leadership to push the limits a little bit. I mean, you are confined to what your organizational allows you really, and in this instance it was sort of a go fly and be free and be creative and be respectful and thoughtful and intentional about it. So when we went and worked with, be it an agency or amongst the team, we can check in with each other and say, Hey, is this far enough? Has it gone too far? And, and then once we receive, you know, the yay or nay, then, then we know that we have a winning campaign on our hands.

Brown:

think that advice Nora is, could almost all of our listeners could appreciate, because I think we’re all in a situation where we want to try something a little bit different. We want to be a bit daring, but we’re anxious and nervous that you know, our, our, our leadership is perhaps a little bit more conservative, so kudos to you for, for not only be being able to do it, but do it within the constraints and, you know, without, you know, having any risk to the, the storied Stanford brand. I’m curious from a social media standpoint, are there social media properties where you felt, I don’t know, a little more comfortable trying some of these more daring things than others?

Cata:

As absolutely. I would say part of my ability to be bold or take risks comes from a direct communication channel with an account representative representative on that platform. I think it’s important to be able to check in with with the X spurts in that field, on that platform to see, is this campaign performing well or up to standards, or why is it not performing well? Does it come down to the creatives that you’re posting out there, or does it come down to your backend setup of the campaign? And there’s a certain amount of knowledge that you’ll get from AB testing and honing in on that send, but to quickly get to the root of will this perform well, it’s great to check in with a rep. There are several platforms that have allowed me contact with reps, including LinkedIn and Google or YouTube.

Cata:

comes and goes, depending on the amount of subscribers say we haven’t a channel or which unit I’m working with or organization I’m working with. But I will say for example, with LinkedIn in particular, they’ve had excellent customer service with us with us, and I’ve been able to ask them questions on the go. I’ve been able to host phone calls and say, Hey, we want to test out this new. Do you think this image would work in, in message? Is it too busy? Should we try conversation ads or for example, I worked through deciding to push, deciding to direct people, to either a landing page or a lead gen form. I do wanna speak to this particular instance of driving people to either lead gen form or landing page, because we had this beautiful imagery created for us that had to, you know, the video game worlds.

Cata:

it was detailed in some sense, I wanted to draw the viewers into this image to actually like pay attention and get their eyes on it. And a lead gen forum in LinkedIn, wouldn’t allow for people to see that or to spend additional time on page sort of comprehending this image and then reading further down on the landing pay age. And the industry standard for lead gen forums is actually kind of higher for for getting leads over driving them to landing pages. But in our instance, because we had such an awesome creative imagery, our landing pages were performing better than the industry average of lead on forms. So I could bounce this idea off with the LinkedIn representative and say, Hey, even though we’re going against what generally works well in this vertical, our performance is doing better. And so I receive the encouragement of yes, do be the outlier and do something different because what you’re doing is, is garnering the you more conversions and is outperforming unusually, but it is outperforming.

Hrach:

so much that I wanna unpack there and huge kudos on, on the results. First, but the second, Adam, I think this might be the first time a guest has brought up a plus farm rep. Is that

Brown:

I think it is. I mean, I, I, Anna and I were talking a little bit as we were listening to your to response via chat, Nora, I think this is, and I think that is profound. That is brilliant. And it’s such an under underlooked or overlooked situation. You have somebody, as you said, who knows it, who’s really willing to maybe try some new things, but you have not only taken the insights, but you’ve taken it further. And I think that is, that is such a, a profound reason for for your success.

Cata:

I actually do wanna speak to that a little bit more too. It took some work to get a rep in each of the roles that I’ve had. I’ve, I’ve worked in social media in many of the positions I’ve held before Stanford including doing social media for food service at, at and T now Oracle ballpark, or doing social media for STP, the entrepreneurship center in the school of engineering. And some of them, I had access to reps and some of them, I didn’t, but I would say if you don’t have access to a rep, try to find creative ways to get to one. I networked with a few people on and off campus to say, Hey, do you actually have a rep yourself? And if so, would you be willing to share that information with me? Or for example, if you’re in a smaller unit of part of a much larger organization, ask that central communications department, do you mind sharing my name with the meta person or with the Twitter person and, and seeing if I could be put in contact with them, even if it’s email, even if it’s just coming into their newsletter emails and getting on their newsletter list, because it has been so invaluable to my growing knowledge base on social media to have some sort of channel to a platform rep.

Cata:

I was looped into university communications, there were buttons that appeared on my campaign manager backends that weren’t there before. So I was then able to click on a support chat bot that had previously been completely empty in that space on the web page. So I just encourage, if you don’t have access to a rep, try to network with either your colleagues or people in other areas to see if they would share that information with you.

Hrach:

Never hurts to ask, pull your resources, get the most. I mean, especially you just never know who you’re connected to, or even who else within your own system is working with a rep. I love that Nora, that is such fantastic advice. So, Nora, you had also mentioned your team a little bit, and I wanted to take a quick step back because obviously at the top of the show, we had talked about the fact that you are a marketing specialist, but obviously you deal very much social. As you had mentioned, you, you have a long history in a career in social media. Talk to us a little bit about how your team is structured, because I know this is also part of the secret to your success is you have this sort of generalized role, but with highly specialized functionality and, and you know, responsibility. So talk us through how that helps a little bit and sort of what falls underneath your, your broad umbrella.

Cata:

absolutely love the way our team is structured. So I am on a core team of four marketers, and we each report to the director of marketing and we’re each responsible for promoting a portion of the product portfolio. And then to Compli that we each specialize in a specific marketing area like content, SEO, product, digital marketing, or social media. And so in that respect, we’re each highly capable generalists who can own and carry to end integrated marketing campaigns in our own respect. But then we also can learn from on each other from our specializations and check in and bounce ideas off each other. So for instance, we own something from the spark of an idea, the creation of messaging, and then we carry it all the way through to the implementation of digital advertising and then interpreting of the results. So we’re complete marketers in every sense of the word.

Brown:

percentage of your marketing would you say is kind of social first or where social has a, a distinct spin on it, or is the idea to try to be as collaborative as possible with your flights and campaigns?

Cata:

would say as my specialty is social social media advertising. For me, it definitely plays a role when I create and develop ideas and campaigns. However, we each have a different specialty as there is one who is an SEO marketer or a content marketer. They’re likely thinking about those respects in, in their campaigns first, but that’s why we check in with each other and help each other out when we build these campaigns. And also when you don’t have a dedicat social media manager in your unit, whereas this is one component of my role. It’s inevitably a team effort because social media touches on many different components across the unit. So our marketing team is social media literate, and at the highest level, they have the agency host in our pages as needed on an ad hoc basis, though, primarily in the large majority of cases, the responsibility in of this specialty is on me. But it’s great to have a team that knows what they’re doing. And in an instance, it takes some of the high intensity, always on pressure of what a social media manager is required to do. When you have a caliber of team that has such a generalist knowledge base,

Brown:

are so fortunate to have such a, a great team and, and completely agree. I think, especially for social, you know, we, we all recognize social is sometimes and maybe many times, not that last, last click attribution. And it’s, it’s one of multitude of things. Your, your potential students are, are, are doing some search they’re they’re, they’re looking at your website, they’re seeing the social media post and interactions and engaging perhaps with some sort of lead generation tool to that end. How do you kind of work with your colleagues for that attribution and measurement number? How do you kind of say, ah, I’m gonna take credit for, for these leads, you’re getting credit for those, or is the idea that everybody is kind of pooling their resources and everybody’s gonna win when one person wins?

Cata:

fortunately we have a data analytics expert in someone who helps us pull these data points for us. We use some, a tool that will help us see which of our leads are coming in from social media, the breakdown of channels where they fall off in the funnel. And so we do have a dedicated marketer who can analyze that and help us interpret that data to, so we can see where our, our conversions are coming from. We wanna make sure that we are dedicating energy to the spaces that garner us the, you know, right learners that are aligned with the right programs. And, and part of that is interpreting the data. And so that onus doesn’t fall on us individually. We, we all evaluate that together. And then we all come together to create holistic campaigns in that way.

Hrach:

is really nice. Especially having somebody who can really, really have the time to dig deeper into some of those metrics and, and really figure out how they all fit into the whole. That’s really, really a huge, awesome benefit. I I’m super jealous of that. The, the one thing though I’m curious is when you are looking at metrics and when you’re measuring things, is there what are you typically looking for? Is there, obviously you just mentioned clicks which I imagine are hugely important, but then is there also, you know, more along the lines of engagement, like you’re just trying to see, you know, kind of what they’re looking at and searching for, or how does that look in terms of measurement for you for social?

Cata:

because brand awareness is not our primary goal that we are trying to uptake in. It’s not necessarily clicks. What we want is more engagement metrics, things like time on page engagement, rates, conversions, and hopefully things that lead to learner testimonials. We want to find people who are happy and spending time on our website and really sticking around for the long run. So we want those post quick metrics. That’s what I look at

Brown:

cata marketing specialist for Stanford. It is so great to have you on the show. I would assume that another challenge, another wrinkle, if you will, that you overlay on all the complexities that you’ve noted is what you talked about it right before the show with with the challenge of dual branding. You’ve got kind of two brands, you know, the Stanford center for professional development, which you kind of organizes is and Stanford online, which is your more programmatic voice. Talk a lot, a little bit about how, how those kind of come together. And do you specifically choose different messaging, you know, is, is one, a little bit more call to action, and one’s a little bit more kind of setting the stage. How do you kind of leverage those brands? And then how do you re really bring those two voices together?

Cata:

This is a challenge that I think many universities face, there is one account that is programmatic say, that’s Stanford online. This offers the courses and the programs and certificates. And then there’s also the organizational, which houses and thought leadership. And you have two different audiences, maybe a ven diagram, there is overlap, but the messages are going to be very different. And it can be confusing for someone who is looking for, you know, they’re typing in Stanford into their search bar, and there are so many different Stanford accounts. And within the school of engineering, there’s multitude of a multitude of accounts. So it’s important to define that messaging. And you don’t want to post, for example, one call on both pages, if it doesn’t align with what both audiences want to see,

Brown:

you find that you have current students who maybe accidentally come to the wrong social handle to, to air their grievances, to ask for support? I need a password request. I can’t get a, into my online course training. Is that something that you have to deal with?

Cata:

not something that fortunately I have to deal with too much. I think that our channels are clearly defined in that sense that matriculated students see, or their funnel university communications does an excellent job of funnel perspective and matriculated students to the correct social media channels. And I am forever grateful for them for that. So that’s something that I don’t really necessarily have to worry about.

Hrach:

that’s, I mean, I I’d say that’s definitely a plus not having to take care of those angry tech emails in, in, in direct messages, but in terms of, as you had mentioned, you know, those accounts are very, very much separate, but they’re also connected. So just curious how much crossposting reposting sharing is part of your social approach.

Cata:

it definitely plays a role. Of course, I follow and I track and I read these social posts from Stanford university and from other departments that are so, so relevant human and artificial intelligence is an example of that. Or even, you know, different schools within the university, they post such relevant content and all of us are working together as part of, you know, staff affinity groups. And so if I see things that are relevant, then yes, I’m going to reshare it. I think it’s helpful to be, you know, the amplification for each other. We’re wanting to get voices. We want, we want to get our messages out to learners. And we’re on the same page for, for many of these topics.

Brown:

has to be nice to have a network like that of other people marketing and promoting the, the, the, the education and the other things that, that your larger organization are, are a part of Nora. My last question for you is around a specific social platform. You mentioned how important YouTube is to you. You mentioned LinkedIn, you also mentioned Reddit, and I personally spend a lot of my time on Reddit. I think I’m spending more time on Reddit than just about any other social platform these days. I’m curious how you are using that for your organization. Is it paid? Is it organic and, and how are you managing all of that, you know, along with all of your other team members both inside of the Stanford center for professional development and beyond,

Cata:

so excited to learn more about Reddit myself. This is something that I am personally experimenting within for some of our topic areas and it’s experimentation both in organic and pay eight. Right now this is something that we’re learning about. It’s a definite opportunity though. I mean, these are topic areas that people are so interested in when they go to a specific Reddit page on leadership and management, they’re there for that specific reason, they wanna learn about leadership and management. So why not learn about our things too? It’s just people who have those high intense searches within a Reddit page, that’s already a captive audience to us. So I know that we can really develop our, our strategy within Reddit. And I can’t wait to learn more,

Hrach:

Such an amazing untapped opportunity, plus the social listening alone and, and hearing those conversations and seeing them happen is, is such a huge benefit to you too. I bet.

Brown:

Time spent on site is just off the charts for Reddit these days.

Hrach:

I agree. I’m on, I’m on Reddit all the time, too. So absolutely. Nora, this has been such an amazing conversation. I’m, I’m so excited to see what else you and the team do, especially, you know, Adam mentioned it surprised we didn’t spend more time on it, but the great resignation, obviously I know that’s probably going to be present so many more opportunities, and so I’m really excited to follow along and see what else you and the team do. But until then, we cannot let you go until we ask you the final, big two that we have asked all 500 plus guests of the social pros podcast. Nora, are you ready for the final big two?

Cata:

I am ready.

Hrach:

All right. So question number one. What piece of advice would you give to anyone who wants to become a social pro?

Cata:

to become a social pro, I think that you need to foster two characteristics within yourself. One is a deep rooted sense of curiosity and the others, a willingness to jump into the unknown because the landscape of social media is ever changing. You need to be bold and inquisitive to stay on top of the cutting edge. And there’s always some new development, some new hashtag some new creative or some new functionality that you could learn about. It’s always changing. And even if you have say your audience is the same, they’re actually not, they’re growing older and that may change how they react within different platforms. And even if you know, the platform that you advertise on is the same. Maybe the policies and regulations are changing. You need to have a curiosity and you really need to be willing to take risks and try something new because eventually everything within social media is gonna be new.

Hrach:

it. I couldn’t agree more. Adam has been co-host of this show far longer than I have, but even Adam, I mean, that sentiment has rings truer than I can even begin to start with.

Brown:

and, you know, and while I, I don’t like to be reminded that I am getting older. It is so true nor you’re exactly right. We have to take that in consideration, especially I think for, for a product or service like yours, where that is a big part. People wanna have continuing education, they wanna have school and training so that they can matriculate, as you said through life.

Hrach:

All right, no question number two. If you could do a video call with any living person, who would it be and why

Cata:

one’s gonna be a little outta left field, I think, but it goes back to my deep environmental roots. And I would love to have a video call with Jane Goodall. She provided such a source of strength for me because she’s a different type of role model. She’s a bit of an introvert shes, an intelligent observer, and she has a deep comprehension and expertise in her field. She was still able to get her voice out there with this quiet confidence. She is a paradox of elegance and toughness, and I just aspire to her presence of being and her fortitude. So I would say we need more in introverted role models, role models out there, and Jane Goodall was mine.

Hrach:

it. I mean, yeah. Undeniably one of the greatest scientific presences and, and just, yeah, she’s done so much for her entire life. I just had to look it up. She’s 87 insane. And I think she’s still active too. Isn’t she?

Cata:

know I’m sure she is. She is just going and changing the world and doing it with such composure and I mean, kudos to her.

Hrach:

Well, Nora, I really do hope you get that call, cuz that would be incredibly fascinat. And I would also like to be a fly on the wall for that one as well. But Nora, thank you so much for being here today. It was so fantastic to have you on the show.

Cata:

you. It has been such an honor and

Hrach:

pleasure to meet both of you. I really appreciate this opportunity. Perfect. Everybody else. Thank you so much for being here as well. We really appreciate you tuning in week after week. I am Anna rock from convincing convert and that is the always fabulous Adam Brown from Salesforce. We hope you enjoy this show and we look forward to continuing our conversation. Next week. In the meantime, we will talk to you soon from what we hope is your favorite podcast on the entire planet. Social pros.

EP 509-Edited (Completed 02/09/22)

by Rev.com

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