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How to Achieve Incredible Social Media Success in a University

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts.

Monica-Ballesteros-InstagramKeeping It In The Family

If you think overseeing one, five, or even ten social media accounts is difficult, try monitoring hundreds of social profiles that bear your company’s name. To make it even more complicated, imagine that you have very little direct control over the majority of these accounts and have to rely on others to keep the profiles aligned with the brand. Preserving cohesive branding in such a situation can seem nearly impossible.
Monica has found a path to united branding through communication, networking, and resources. Maintaining an open line of communication and a positive relationship with the multitude of voices that are speaking on behalf of your brand is key to ensuring unified messaging throughout the platforms. On top of this, putting a little extra effort into creating style resources for profile owners will keep branding consistent when news is hot and content turnaround time is short.
Instead of viewing this plethora of platforms and owners as a burden, Monica has embraced it as additional opportunities to create and deepen the relationship with ASU’s extensive audience.

In This Episode

  • Why social marketing in a university environment means keeping tabs on hundreds, if not thousands, of social accounts
  • How advance effort put into a workbook leads to instant and cohesive news dissemination across all channels
  • Why the rapidly changing landscape of social media means revisiting previously dismissed platforms with an open mind
  • How positive internal networking leads to successful public content distribution
  • Why commitment to social customer care means being a part-time detective


Quotes From This Episode

“We work very closely with departments across the university to make sure that we are extending the brand.” —@MonicaBVM3
“We want to make sure that when we put ASU’s message out there, that we are talking together instead of against each other.” —@MonicaBVM3
“They already have the building blocks to create whatever makes sense for their own audience.” —@MonicaBVM3
We don’t want to leave people hanging without an answer to whatever they are asking.” —@MonicaBVM3
“Social media is a relationship with our audience as well as with our internal communicators.” —@MonicaBVM3


See you next week!

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