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How to Achieve Team Alignment and Foster Innovation

Content Experience Show Logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.


The Three Pillars of Team Alignment

As your business grows and you build more and more teams, successful team alignment is crucial to efficient operations. It sounds like a simple enough idea, but practically, getting all of your teams on the same page and working together can be a difficult task.
Corinne Sklar of Bluewolf has laid out what she calls the “three pillars” of team alignment to help both new and established businesses. Her three pillars are “make it fast, make it work, and make it stand out.”
To make it fast, she suggests that you have a project manager for your marketers who knows how to execute ideas quickly. Making it work means aligning with your sellers in a way that includes metric data as well as deeply understanding your customer’s pain points and stories. Standing out also means putting an emphasis on design and taking risks to aesthetically stand apart from those around you. By digging in and building your teams on these three pillars, you will be in a place to serve your customers more deeply and efficiently.

In This Episode

  • Three principles for successful team alignment.
  • Why you have to look past the data to understand your customers.
  • Why it is important to have a central strategy for customer experience.
  • Major trends from the latest annual State of Salesforce report.

Quotes From This Episode

“People produce everything in this world. Technology is just an enabler of getting campaigns out the door.” —  @csklar
Employee satisfaction powers innovation. Click To Tweet
“You can have great ideas, but if you don’t know how to execute those ideas quickly with agility, with quick feedback loops and iteration, it doesn’t matter.” — @csklar


Content Experience Lightning Round

When you feel like your creativity is drained, what is something you do that fills you back up?
Corinne and her design partner love going to portfolio days and meeting with other artists!
See you next week!

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