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How to Add Value to Your Relationships to Grow Influence

Authors: Jess Jeff Barrett
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.

Jeff Barrett_InstagramSpeedboats Are Better Than Yachts

Speedboats are more fun, right?
Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that drove him to become an entrepreneur, the growing role PR is developing in partnership with influencer marketing, and the long-term planning and approachability that has helped him maintain and grow relationships that can be leveraged effectively.
Status Creative is a proactive PR agency driven by the desire to inspire memorable moments, stay authentic, and strive for excellence in all ways to ensure lasting growth for all their clients.

In This Episode

  • The importance of understanding that reach simply means potential
  • How to maintain long-term planning strategies for positive relationships
  • Why PR is the next wave in influencer marketing
  • How to diversify your influencer usage in order to find the perfect fit
  • How budgets are shifting to give influencers more opportunities in 2017


Quotes From This Episode

“We run a pretty small ship because we like to be a speedboat versus some other yachts in the industry.” —@BarrettAll
“I don’t think any two days are ever the same, especially when you’re an entrepreneur.” —@BarrettAll
“There’s no reason that PR shouldn’t take hold of influence because it’s all relationship-based.” —@BarrettAll
“We’re all inherently impatient. Because if we were patient, we would have gone through a corporate ladder, we would have done something else. So, I’m incredibly impatient and always want to try to get things done that day, or that exact second.” —@BarrettAll

“I like being able to put myself in a position where I can provide value, because the only way you grow relationships is you have to provide value. So, by churning out content and thought leadership and trust content, I’m also allowing myself the ability to grow, build bigger relationships, and slowly ascend that ladder.” —@BarrettAll

“There will be long-term campaigns with larger influencers as well. We’re just going to see a boom in that in 2017 as the budgets allow.” —@BarrettAll
“We’re a tight community too, especially when I talk to my friends that are Snapchatters, Viners, or Instagrammers in the sense that we all band together and don’t take non-paid trips and swag bags because if you always did that, then every brand would keeping offering that.” —@BarrettAll



Would You Rather

Would you rather win the Nobel Prize but not the money that comes with it, or would you rather receive the $1.2 million that comes with the prize but get no recognition?
I think I’d take the $1.2 million. Accolades are nice, but if you’re doing good work, they’re going to come to you either way. They help, but I am in this to get paid.
Would you rather not shower for a month, or not sleep for a week?
I can’t not sleep. I’m not going to shower for a month. If that means that I have to pull a Howard Hughes and just stay in a room, so be it, but there is no way I am going a week without sleep because I can’t function.
Would you rather be able to have perfect vision in the dark, or the ability to see through walls?
Of all the questions, that’s the hardest one for me. I’ll say I’d rather see through walls.

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