Skip to main

How to Add Value with Every Instagram Post

Authors: 10XMarketing Rev Ciancio
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Senior Marketing Executive and food and hospitality Influencer, David “Rev” Ciancio, talks about increasing engagement on Instagram with a fine-tuned social media strategy

Posting with Purpose How to Add Value with Every Instagram Post

Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow.
As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need.
Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in!

In This Episode:

  • 06:46 – Common mistakes to avoid with your Instagram bio
  • 10:37 – What works when it comes to food marketing on Instagram
  • 15:03 – How to use video effectively on Instagram and the importance of conveying customer experience
  • 19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy
  • 23:09 – How to take high-quality images to share on Instagram
  • 27:12 – Rev shares his predictions for food trends

Quotes From This Episode:

“Have a reason why you are creating and sharing content. Don’t just do it because you can do it. Do it because it provides value.” – @RevCiancio
If you pick one content type, you're going to fail. Understand what is a unique experience you provide and convey that through your photos. Click To Tweet
“Be awesome at two things and outsource everything else. A jack of all trades isn’t going to get nobody anywhere today.” – @RevCiancio


Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer