How to Add Value with Every Instagram Post

Hosted By

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

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Senior Marketing Executive and food and hospitality Influencer, David “Rev” Ciancio, talks about increasing engagement on Instagram with a fine-tuned social media strategy

Posting with Purpose

Are you hungry for more engagement on Instagram? There was a time (long, long ago) when all you had to do was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to be classed as an ‘influencer,’ you’ve got to sharpen your game and make sure every post provides value to someone, somehow.
As our guest, David (Rev) Ciancio says, “you’ve got to have a reason why you are creating and sharing content.” If your posts don’t provide any value, you’ll continue to see tumbleweeds roll through your Instagram feed. Know your audience’s pain points and give them content that they actually want and need.
Rev is a Senior Marketing, Branding and Digital Strategist (and expert burger taster), who helps brands and businesses up their game on Instagram. As one of the country’s leading food and hospitality influencers, what he has to say about marketing on Instagram is taken as gospel by many, especially for those in the food and restaurant space. So, if you’re curious to find out more, grab a fork and dig in!

In This Episode:

06:46 – Common mistakes to avoid with your Instagram bio
10:37 – What works when it comes to food marketing on Instagram
15:03 – How to use video effectively on Instagram and the importance of conveying customer experience
19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy
23:09 – How to take high-quality images to share on Instagram
27:12 – Rev shares his predictions for food trends

Quotes From This Episode:

“Have a reason why you are creating and sharing content. Don’t just do it because you can do it. Do it because it provides value.” – @RevCiancio
If you pick one content type, you're going to fail. Understand what is a unique experience you provide and convey that through your photos. Click To Tweet
“Be awesome at two things and outsource everything else. A jack of all trades isn’t going to get nobody anywhere today.” – @RevCiancio