Neal Schaffer, President of PDCA Social, speaks about leveraging influencers in your marketing efforts and how to effectively navigate through ‘the age of influence.’
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If you want people to hear about your brand and talk about your brand, you need to leverage influencers as part of your marketing.
Neal Schaffer, the President of PDCA Social and a leading authority on digital transformation, believes that brands should view influencer marketing as a commitment, not just a campaign. Social media has given a voice to all types of followers with different audiences. Chances are, there is an ideal influencer out there who has the influence and authority to help put your brand in front of the right people.
Neal Schaffer knows exactly how you can identify and engage with the right influencers for your brand and openly shares his best tips to help you create and implement a highly effective influencer marketing plan – including some major influencer marketing mistakes you might want to avoid!
“Influencer marketing should be a core activity for every organization” – @NealSchaffer
To have digital influence, you need to be a content creator. Click To Tweet
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Episode 474 - Social Pros Podcast
