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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of […]
Changing the Landscape of Social
Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy.
José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social.
And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas.
The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy!
In This Episode:
- 05:06 – How pharma companies use social
- 09:00 – Where José’s passion for pharma began
- 15:13 – Has José’s late arrival to pharma social helped him?
- 17:26 – The pharma comfort zone
- 19:49 – How is social evolving?
- 25:10 – Doctors as influencers and José’s three mindsets
- 31:42 – José’s ‘secret sauce’ to breaking social boundaries
- 37:30 – Breaking out of your comfort zone
- 41:20 – José’s advice to budding social pros
Quotes From This Episode:
Don’t jump into technology or platforms. Rather, think about how your customers behave. Click To Tweet
“What if we used influencers to actually fight misinformation?” @MrStark82
“There is a lot of fake news on social media that industries cannot control.” @MrStark82
Resources:
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