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How to Break Out of Your Social Comfort Zone

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of […]

Changing the Landscape of Social

Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy.

José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social.

And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas.

The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy!

In This Episode:

  • 05:06 – How pharma companies use social
  • 09:00 – Where José’s passion for pharma began
  • 15:13 – Has José’s late arrival to pharma social helped him?
  • 17:26 – The pharma comfort zone
  • 19:49 – How is social evolving?
  • 25:10 – Doctors as influencers and José’s three mindsets
  • 31:42 – José’s ‘secret sauce’ to breaking social boundaries
  • 37:30 – Breaking out of your comfort zone
  • 41:20 – José’s advice to budding social pros

Quotes From This Episode:

Don’t jump into technology or platforms. Rather, think about how your customers behave. Click To Tweet

“What if we used influencers to actually fight misinformation?” @MrStark82

“There is a lot of fake news on social media that industries cannot control.” @MrStark82

Resources:

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