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How to Build a Sustainable Video Marketing Program

Authors: Jess Amy Landino
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Amy Landino, Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss video marketing as a long-term investment.

"The brands that are rocking video are the ones that just keep going and know there's always more to share." -Amy Landino

The Long Game

When your business invests in any form of marketing, your primary question is probably, “Did this pay off?” In some cases, the answer may come fairly quickly, but when it comes to building a video marketing program, the payoff can take a little more time.
According to Amy Landino of both Vlog Boss Studios and Aftermarq, a truly successful video marketing program is about building relationships. As with personal relationships of any kind, a good relationship between you and your customers takes time. Video is a powerful tool to help you do this, but you have to be in it for the long haul.
“Content for content’s sake,” including video content, is exactly what has led to today’s oversaturated social climate. Take a step back and strategize. Focus on the quality, both of the content and the production. Look at various platforms, and find where your business fits and where your audiences like to engage. By tailoring your video in this way, you can start to build a real relationship that keeps your customers excited and engaged.

In This Episode

  • How to approach a personal re-branding.
  • Why video is such a powerful tool for relationship-building with your audience.
  • Why creating video content is a long-term investment.
  • How to strategize for video based on the format or platform.
  • How to improve the overall video experience for your audience.

Quotes From This Episode

“ROI will come over the long-term because this is relationship-building.” — @Schmittastic
Audio will kill your video. If your video is reliant on what is being heard, make sure it has good audio. Click To Tweet
“If you want to be one of the brands that’s making the best video online when there’s so much noise, look at the camera like it’s an actual person.” — @Schmittastic


Content Experience Lightning Round

Before the interview, you said your personal interest is travel, but you did not go on a honeymoon. How did that not happen, and when is it going to happen?
Unfortunately, the honeymoon fell to the wayside for a little while because it isn’t work, but Amy and her husband will finally be heading to Aruba in July!
Does your husband have to capture those Instagram stories for you, or do you produce yourself?
Fortunately, they’re a good team. Being owners of a video studio, both Amy and her husband love to nerd out about camera gear and are constantly taking photos and videos!
See you next week!

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