How to Build a Sustainable Video Marketing Program

How to Build a Sustainable Video Marketing Program

Amy Landino, Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss video marketing as a long-term investment.

In This Episode:

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Full Episode Details

The Long Game

When your business invests in any form of marketing, your primary question is probably, “Did this pay off?” In some cases, the answer may come fairly quickly, but when it comes to building a video marketing program, the payoff can take a little more time.

According to Amy Landino of both Vlog Boss Studios and Aftermarq, a truly successful video marketing program is about building relationships. As with personal relationships of any kind, a good relationship between you and your customers takes time. Video is a powerful tool to help you do this, but you have to be in it for the long haul.

“Content for content’s sake,” including video content, is exactly what has led to today’s oversaturated social climate. Take a step back and strategize. Focus on the quality, both of the content and the production. Look at various platforms, and find where your business fits and where your audiences like to engage. By tailoring your video in this way, you can start to build a real relationship that keeps your customers excited and engaged.

In This Episode

  • How to approach a personal re-branding.
  • Why video is such a powerful tool for relationship-building with your audience.
  • Why creating video content is a long-term investment.
  • How to strategize for video based on the format or platform.
  • How to improve the overall video experience for your audience.

Quotes From This Episode

“ROI will come over the long-term because this is relationship-building.” — @Schmittastic

Audio will kill your video. If your video is reliant on what is being heard, make sure it has good audio. Click To Tweet

“If you want to be one of the brands that’s making the best video online when there’s so much noise, look at the camera like it’s an actual person.” — @Schmittastic

Resources

Content Experience Lightning Round

Before the interview, you said your personal interest is travel, but you did not go on a honeymoon. How did that not happen, and when is it going to happen?

Unfortunately, the honeymoon fell to the wayside for a little while because it isn’t work, but Amy and her husband will finally be heading to Aruba in July!

Does your husband have to capture those Instagram stories for you, or do you produce yourself?

Fortunately, they’re a good team. Being owners of a video studio, both Amy and her husband love to nerd out about camera gear and are constantly taking photos and videos!

See you next week!

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Episode Transcript

 
Randy Frisch: Welcome to Conex, the content experience show. I'm Randy Frisch from Uberflip. I've got Anna Hrach from Convince and Convert. Today, we have a repeat guest so don't be confused if this one looked familiar. Although, it may not look too familiar because she's got a new last name, so Amy Schmittauer is now Amy Landino and she's talking all about video. This was a really interesting podcast for me because I think video is continually changing in terms of our expectations from it, from social, on our website, and we've got to stay in the loop and Amy is definitely in the loop. I know we both felt that way, Anna.
Anna Hrach: Oh yeah. This, I think, was hands down one of my favorite episodes to record because Amy gives such amazing, practical, tangible, yet inspirational advice. I mean, this whole episode is packed full of information and just tips and tricks.
Randy Frisch: Absolutely. You know, we get into a combination of strategy in this podcast, but as well as Anna just described, some of the very specific things that we should do to ensure that we're optimizing the quality of video. The way people experience video with new limitations on how audio plays or does not play on certain browsers these days. This is going to be one of those episodes that if you're deploying a video strategy already and want to take it to the next level or you're thinking about launching it, I really think you'll walk away with some ideas about how to kick things off. On top of that, we get a little bit of a sneak peak on Amy from a speaker perspective because as we all know, she is one of our keynotes at Conex, the live experience, later this summer.
Anna Hrach: Yeah, and I'm really excited. I mentioned this in the podcast, but I'm really excited to see her speak. I have seen her on YouTube, obviously her book "Vlog Like a Boss", I've read through it and I've never seen her talks. I'm excited and this is a really great preview for anybody who's going to Conex or thinking about going to Conex about what they could expect from Amy's session.
Randy Frisch: Absolutely. Before we go to it because we've got the podcast lined up, but Anna, what is your favorite form of video to consume these days? Where do you like taking in video content?
Anna Hrach: You know what? I'm a huge fan of Instagram stories. It's funny because Amy even touches on it about how Instagram stories really was sort of ripped off from Snapchat, Instagram says "borrowed", but you know, semantics. I love it. The problem with that though, which I'm sure marketers are cringing right now because it's considered dark social and it's not trackable, but I love Instagram stories. I feel like it's real, it's more authentic, it's sort of on the fly, but what about you, Randy? What's your favorite?
Randy Frisch: You know, I hit on this one also. I work too much and I love to stay informed so I'm a LinkedIn junkie. I go there all the time, but I've found it so much more intriguing over the last year since they introduced video. It's really brought a lot more life to it, same way you're talking about with Instagram stories. Let's roll this podcast. I think a lot of us will take inspiration, how we can bring life into our brand. We'll roll it with you and Anna ... You and Amy, Anna.
Anna Hrach: Amy, thank you so much for joining us today. Actually, I should say thank you so much for joining us again. You actually were on this podcast when it was Content Pros, but we've rebranded and it's really great to have you back.
Amy Landino: It's great to be back Anna and Randy. Thank you so much for having me.
Anna Hrach: Yeah, so everybody, I'm sure, out there already knows you as Vlog Like a Boss or even from your Savvy, Sexy, Social YouTube channel, which is amazing. But, just in case somebody out there is getting to know you for the first time, would you mind just giving a little overview about Amy?
Amy Landino: Yeah, sure. You know what's kind of funny is even Savvy, Sexy, Social isn't really around anymore. Things have happened, like moving and shaking since the last time I was here, so this update, I think, will be really, really helpful for a lot of people that are trying to keep up. I actually am a business owner. I own two creative studios: Aftermarq and Vlog Boss Studios, helping brands introduce and leverage video storytelling in their own online marketing mix. I also kind of talk about these things and also bring awareness to going after the life that you want on my YouTube channel, which is now called Amy TV. That just actually happened this year.
I went through a lot of personal branding changes this year. I got married, changed my last name, so if you don't recognize my last name, it was Amy Schmittauer previously and now Amy Landino on Amy TV. A lot of things going on, but that's sort of the long and short of it. Last time I was on here, I was talking about my book "Vlog Like a Boss", which came out in early 2017, so really excited to be back to share more.
Randy Frisch: Congrats on a big year. I mean-
Amy Landino: Thank you.
Randy Frisch: That is amazing.
Amy Landino: It's a lot of stuff, yeah.
Randy Frisch: I mean, we know the pain of rebranding so congrats on rebranding yourself through marriage. That's maybe the hardest rebrand, right?
Amy Landino: Yeah. Sort of side tangent here, but a really big decision making process for me. I don't know if a lot of people know this, but my maiden name was actually a last name that I chose from my step-father when I was 12 years old. So, changing my last name is a really big deal and obviously my last name was very, very close to my heart and it still is, but my married name is sort of a new chapter and it just came at the perfect time because a lot of things were changing sort of what I guess what we'll call on the front end of my life in the public facing eye. I like it. I think it's kind of cool and I'm really pleased to see it didn't stress anybody else out more than it stressed me out. Everybody seemed to like to say Landino more because it's a little easier to say.
Randy Frisch: It is a little ... How much fun did you have? I'm also curious, you know, men don't usually change their last name, I guess, so coming up with your new signature? That's a big, big decision, huh?
Amy Landino: Oh my gosh. You have no idea. It is so hard.
Randy Frisch: Yeah, the signature's big.
Amy Landino: It's just like, I'm just getting through this process of switching over like credit cards and things of that nature and I'm realizing as I'm doing each one of those like, "Whoop, can't sign that old way anymore. I've got sign it this way." Yeah, that has been, believe it or not, almost the hardest part so far, other than getting TSA pre-check to recognize that I exist and that I am the same person.
Anna Hrach: I love that you actually bring that up, and again, side tangent here and we'll get back to the personal branding in a second, but I don't think people realize, especially when people get married and change their names how labor intensive it is and the background checks that have to go on. Actually, Hrach is my maiden name. I didn't take my husband's name when I got married because I was like, "That's a lot of effort." He was like, "Yeah, I don't blame you. That's okay."
Amy Landino: I told my husband, I was like, "I love you so much and I want to be with you forever, but if for some reason you change your mind, I'm not changing my name again. This is just too much work."
Randy Frisch: What I did for my wife, last on the tangent, is she was kind of dragging her feet. She wanted to change her name so it wasn't a peer pressure thing, but I was just like, "Alright, I'm booking us a trip and it's booked under your new name so it's up to you to get everything done. If you want to come on the trip, just do it." She was like, "Alright, that's a good reason to do it, right?"
Amy Landino: I mean, nothing like a deadline, right?
Randy Frisch: Listen, we have a deadline for you, Amy, because you're coming to speak at Conex so you're going to need to make sure that that passport to come over to Canada, same for anyone else who's listening who's planning to come to the event, don't be that person that realizes that your passport's expired.
Amy Landino: Seriously. That's like, trust me when I say logistically this has already crossed my mind because we didn't go on a honeymoon after we got married and we're going on that honeymoon at the end of July, but he booked it in my maiden name so I will be expediting that passport to come to Conex.
Anna Hrach: Nice. Again, nothing like a deadline to make you hustle and prioritize. Real quick, going back to the personal branding stuff, this is something that I know a lot of people are going through right now. How did you take a quick step back, especially, you had so much. You had social media channels established, you had a book out there. How did you kind of go through that process of sort of switching your personal branding and what steps did you take? Was it just sort of a lot of introspective reflection? How did that go?
Amy Landino: I think it had a lot to do with reflecting because when you make a decision like this, it's possible to get to the other side of it. You just have to rip the bandaid off. It was a lot to deal with as I was reflecting on it because it was not just logistically in my personal life, my name is changing so therefore public facing my name is going to be changing. But also, knowing that my online presence, my brand was also continuing to grow and therefore pivot a little bit. I was looking at all of these things and saying, "Holy crap, I'm about to change everything." It's just going to be sort of this big experience.
Knowing it was going to happen, I probably knew for about a year that all of this was just going to come to a head. For the last, I would say quarter or so of 2017, I tried to really start to share some content I knew I wanted to get out there before I made a really hard switch and felt like I could finally kind of close the door on this previous version of myself. I think everything I've done thus far helps me going forward, but it doesn't mean that I don't have more to give and more value to share. I knew that the beginning of 2018 was going to be sort of this bandaid, rip off, sort of thing.
I got as much as I could done by the end of 2017. I took a little bit of a break at the beginning of the year, mostly for some planning for both of the businesses, but also for planning of roll out of this new brand. I just showed up on YouTube one day and was like, "Here's my new name. Here's the name of the show. This is how it is going forward. I hope you can get on board." It really has been so well received since then. I always say that if P.Diddy could do it, he changed his name like four times, then anybody can do it. You've just got to put the foot down, say this is what it is, and if people have really loved what you've been doing and trust you, then they'll be fine. It's a name, who cares?
Randy Frisch: I was also going to say, you make it sound so easy, but I think that's because you have a specialty in helping build a brand. I mean, a lot of us take that for granted when we've done it and we've been there, and you're fantastic at working with so many different companies. Maybe this is a good segue to talk about how you're helping companies tell stories for their brands, and specifically for using video.
Amy Landino: Yeah, sure. I think you're probably right in a lot of ways. I mean, we've obviously seen this whole, we're going to change the name and do things differently thing go wrong, too, with a massively reliable name like Netflix. I think the key thing here is when you hear the feedback and it works out or it doesn't work out and you just make it work how it's supposed to go. You pivot back and you make the change as it needs to. It worked out well for me, but across the board whether it works or not, the reasons why Netflix did just fine after that crazy name change situation a number of years and why I'm doing just fine with the decision that I made and everybody receiving it really well is transparency.
Just being able to leverage this medium to say, "Hey, we're all human and I'm going to share some of this journey with you." By doing that, a big change or a big pivot or something along those lines is going to be more well received because it's not coming out of nowhere that I'm bringing you along for this whole experience. I think video has certainly given me a massive leg up on that side of things. I think anyone that really knows how to master their own storytelling medium, whether it's a podcast like this, or blogging, or Instagram photo blogging, things like that, if you're mastering it and you're doing it well and people really feel like they know you, then you're going to be able to go through a transition like that.
But yes, I mean, to your point, video storytelling is extremely powerful and it's not only enabling me to grow my business, but it's enabling me to make those small shifts and have an audience that is totally loyal to me believe in the fact that I know what's going to be best and that they're going to be willing to go along with this with me.
Anna Hrach: Well, and there's just something about video, too, where you can see your reaction, you can hear the explanation, you can get a feeling for your passion that, you know, I think you really, again, have the leg up on with video. Even as a writer by trade, I'm obsessed with words and I'm very connected to them, but it's like, pairing that storytelling with words and also visual and audio, it's so powerful. A lot of brands and a lot of people are not really harnessing it as much as they could be today. At least, that's what I see from my perspective, but we'd love to hear from you because you are obviously in this day to day.
Amy Landino: Absolutely. Yeah, I mean, there are a lot of brands who are embracing it. I think the ones that are and the ones that aren't, they just have one fundamental difference and that is the belief that the ROI will come over the long term because this is relationship building. I hate to make it sound like sunshine, rainbows, and unicorns, but the reality is I have put in a lot of work over my term of making videos. Everybody that I've been coaching with and we've been producing for Aftermarq, there may not be a return on one individual piece of content because the reality is, this is an entire relationship that we're building on over every episode, upon episode, upon episode.
Those videos ... Excuse me, those brands that are rocking video are the ones that just keep going and know that there's always more to share. Even if it feels like you're saying the same thing all the time, that's just making you an expert and that's what makes people able to talk about your brand in a really easy way because you're always showing up, you're always bring value for what that thing is that you have mastered.
The brands that aren't doing it right are either the ones that A) haven't gotten started at all or B) just tried it a couple of times and nothing really panned out and it's because they don't understand sort of like the slight edge theory, right? If you've ever read that book, you've got to keep going for this to actually make the difference for you and most people who fail are the ones who gave up too soon.
Randy Frisch: That's great advice, Amy. I'm getting confused with Amy and Anna today. That's great advice, Amy. I think you just teed up the second half of this podcast. I want to get there and I want to talk about the ways to keep at it on a regular basis. Before we do that, we're going to hear from our sponsor as well. We've got a special message from Jay who's going to tell you all about Conex where you can come and meet Amy in person and hear all this great advice live. For now, we'll be right back.
Jay Baer: Hey, friends. It's Jay Baer. Imagine experiencing all of the awesome that has Conex, but live. Everything you love about this podcast, but for two days in three dimensions in a beautiful theater in Toronto. This year, August, you're going to hear from the best speakers about content marketing at Conex. A truly intimate networking experience with 750 marketers. I'm the co-producer of this event organized by my friends at Uberflip and we're going to bring together brilliant strategists and brand marketers from all over the industry in Toronto.
It's August 20th through the 22nd. Every single session is a keynote. The speakers have been hand picked be me. They include Andrew Davis, Scott Stratton, Tamsen Webster, Amy Landino, and leaders from DocuSign, 3M, Bluewolf, Pardot, and more. Get your ticket today at conex.uberflip.com. That's conex.uberflip.com. Use the promo code "podcast" to save $50 off your ticket. I will see you in Toronto.
Randy Frisch: We're back here on Conex and we've got Amy Landino chatting all about how we can leverage video. Now, Amy, I think historically a lot of us thought of video as something that had to be super polished and we'd come up with this great video that's going to be two minutes, and it's going to hook someone in for our brand, but there's a lot of different formats that I'm seeing out there now of video content.
I mean, we've got vlogging, which you hit on, we've got live video that's happening on a lot of our channels from a social perspective, and then we're implementing video as almost like a series sometimes that people loop in. Where you do see the next big thing or which of those do you think brands are most obsessed with today?
Amy Landino: I mean, absolutely all of them. I think there's so much opportunity there. We've seen sort of these waves, right, where especially like a juggernaut like Facebook was, really excited for people to start uploading their native video at one point and then it was like, oh okay, native video wasn't good enough, now we need you to go live. Now it feels like pretty much all of these mediums are really effective. It just depends on the context of the experience and they just are the standard.
I mean, you really can't do much on a place like Facebook right now where it's really tough not to pay to play. Organic reach is sort of getting taken away from us and that's because this just an incredible product that's totally worth paying for if you want exposure, but the standard is just really good video to get attention. You know, a third of all online activity is watching video. It's, again, the standard. You've got to be doing it.
I think depending on the context, when you're thinking about, where is the person we're trying to reach and what are they doing? Where is their attention and why is it there? How long is it there? That's what's going to make you start to understand what mediums, or formats, and different lengths, and different approaches are going to make sense for you. It might be all of them, but let's start with one. I think there's a number of different ways you could go, especially from a getting started standpoint.
The one thing I like to say is if you are required to go out and buy a bunch of gear right now to get started with video, it's probably not the best option for you. Why don't you start with something that could literally be done by your marketing person with the phone in their pocket? That's something like Instagram stories, Instagram posts, really you can do pretty much anything. You can do YouTube and Facebook with what's on your smart phone these days.
Really thinking about that is important, but the format comes down to, what is the medium? Why are people paying attention to it? How long are the normal videos? Why do things tend to go super shared? Why are they viral? How short are they? How long are they? What's the experience like? That's going to give a really good idea of where you should start to decide, where is our strategy going to be? You're not just sitting in this vacuum of, "Okay, well here's what we could talk about," and then trying to find a package for it.
You know, look at where you're trying to fit in because that's what we're all doing on social. We are all each other's peer, no matter if you have a check mark next to you or not. We can truly present value in these mediums the same as everybody else. You want to be able to fit in there, but you also want to stand out and that's where your message can start to do the work. Tons of different formats, but I mean, yeah, it's really about that context, right?
Randy Frisch: Yeah, absolutely. It's interesting. I mean, Jay Baer is very much behind this podcast in bringing it to life. I think he does a great job, as you put it, with just raw video, in the moment, relating to people. It's something that we're trying to do here as well. Now, I'll be honest, I spend a lot less time on Facebook, as you mentioned, than I do perhaps LinkedIn. LinkedIn has also adopted video very much and I'm seeing way more engagement when I post something that has video versus, I mean, we saw a lift, of course, when we started to attach images to our posts.
That video is just more interactive and it's grabbing people on the fly. A bit of a technical question for you because a lot of people who listen to this podcast are always trying to figure out, "Okay, how do I get going?" One of the big shifts though, that I've seen with browser rules is that audio's no longer auto play. What's that doing in terms of the strategies for video, as well as some of the approach to making sure people engage?
Amy Landino: That's such a great question because it is such an issue with video today. You know, if you really look at the Instagrams or the Facebooks of the world, let's just take those two, and you consider what happens when a video is playing, you often don't get the audio right away. When you go to YouTube, you do. Another difference is that a video just begins playing out of nowhere in front of you when it begins to happen and when you "decide" to watch it. That's totally different from YouTube because when you are watching a video on YouTube, you decided to watch it by clicking into it.
You intentionally viewed it. When you have these disruptive views on like Facebook and Instagram and then these intentional views on YouTube, they're so different. That audio component is big. Anna was talking about this earlier with, "Yeah, I can tell a story with words, but then when you have audio and you have video and all of these elements coming into play. It changes up the mode quite a bit. You'll probably notice if you've been ... You know, I like to see what people are doing, not always listen to what they're saying.
If you see what people are doing on Facebook, the videos that are doing well, specifically are the ones that are leveraging captions. I mean, you cannot upload to Facebook without captions because the likelihood that someone's going to feel pulled in by the experience by simply seeing whatever visual you that was appropriate of the first three seconds of the video, which is a whole different part of the decision making process as you're making this video, is just not that great. Having that caption, being able to pull people in with words that they maybe just don't hear yet, is important.
You can also leverage that on Instagram because video posts don't always play audio right away. It depends on if you've toggled it on or off. Instagram stories, I mean, what we noticed ... Let's go back in time when Instagram ripped off the stories feature from Snapchat. It's interesting, when I was talking to a lot of people in the industry, they noticed they couldn't do some of the same things they did on Snapchat that they could do on Instagram because Instagram is the place of the visually beautiful and people go there to see visually beautiful things.
If you just uploaded 10 stories in a row to Snapchat ranting about something, if you were to just download those files and upload them to Instagram, it may or may not work because they might just tap through your story because it's just your face for 10 slides in a row and they're looking for the visually beautiful. Audio plays a massive, massive role in, again, this decision making process for the viewer to watch a video. As much time and energy and finances we are spending on video and producing them, we don't want to miss out on the opportunity to actually keep the attention that we potentially get simply by making video because we didn't make it the right way for the experience.
Anna Hrach: I love that you bring up experience because, obviously, the show is the content experience, but also the video experience as you just outlined, even just that little snippet of it is just so critical. What are some other ways that people can really enhance the video experience, even just quick and fast tips, whether it be checking your lighting or your audio quality? What are some ways that are just must haves for you to create a great video experience?
Amy Landino: Those are really good suggestions right off the bat. Let's go through those. Audio will kill your video. If it's just bad audio, no one's going to continue to watch. If you're in a wind tunnel, we might have a problem. If you're too far away from the microphone, we'll probably have a problem. Always making sure that you do have good audio, even though it could be a complete variable as to whether the viewer actually hears your audio. If your video is reliant on what is being heard, then make sure it is good audio.
Great lighting just comes from common sense. For the longest time, even on YouTube content, was just using the window. I was just using natural lighting. That takes a little bit of practice and knowing what you're looking at and having a screen to make sure everything's good to go. Know that you can really use what's around you and do a good job with lighting and video. But yes, that's going to be super helpful. Dark and unseeable is difficult.
Really, I recommend one, big thing. If you want to be one of the brands that's making the best video online when there's so much noise right now, especially when everyone's getting the memo about how important video is, it doesn't mean that you can just create anything and it will work. The biggest thing, in my opinion, that you can do to differentiate and actually make the difference with video online is to look at the lens through the camera like it's an actual person.
Focus on them, focus on what their questions are, their issues, their state of mind. If they don't know about your product yet, what do they know about? Talk to them about that because we're building trust with them. We're building a relationship here. We want them to come back. We're always asking for the follow or we're always asking for the subscribe. Well, is your content even good enough to merit that? If you are actually talking to somebody like they're a person rather than a camera, it would come off so much more like you are in it for the long term. That is where real subscribers, somebody who believes in what you're doing, that's where they really come from.
Anna Hrach: That's awesome. I love even that tip of just looking at the camera, directly at the user, and creating that sort of simulated one-on-one experience and speaking directly to them. That's just huge. I don't think people talk about that enough. Speaking on the other side of experience, Randy brought it up earlier about Conex, The Context Experience Conference coming up this August, you're going to be there as a speaker. Are you able to give us a preview into what you're talk is going to be about and some of the things you're going to touch on?
Amy Landino: Sure. I mean, I think we've definitely been starting to scratch the surface here today, but the biggest thing I think people struggle with, both in marketing departments, solopreneurs, pretty much anybody that's thinking about video is it's really easy to sort of get going, listen to the podcast, get started, make the first video, know that you're in it to win it. But, if you don't actually have a sustainable strategy, something that can actually keep you going both to suffice for the actual subscribers, get them excited every time that you show up with new content, but also bring new people in, that sustainability is what most people are ill informed about.
It's always about what's the next, big viral thing or what's the next question we can answer? There's actually more buckets to this that you really need to fill in order for it to continue to work for you. Every video has a different purpose. That's what I'll definitely be digging into at Conex. I want people to be able to have that sustainable strategy, not just, "Hey, let's give this a go," and, "Yeah, sure, Amy, we'll just keep going. We'll just keep going." You have to know really what you're doing. You have to learn by execution, but you also need to understand what it takes to have that sustainable strategy. I definitely want to dig into that.
Anna Hrach: Nice. I am so excited to see you talk. I'm going to be there. Obviously, Randy's going to be there. Other people, everybody who's listening right now, I think if this is even a snippet of what we're going to get, everybody's going to be amazed at what you have to offer. I've actually never heard you speak before, but ... I know, at least not live. I mean, I've seen your videos so I'm super, super excited to see you at Conex and I think everybody else is too.
Amy, I feel like we could talk to you all day about this, but unfortunately, we do have to come to a close here. We would love for you to stick and just talk a little bit more about Amy on the personal side now that we've gotten to know you on the professional side.
Randy Frisch: Alright, Amy, so we've got like one or two minutes. We always like to get to know our guests. I feel like we actually got to know you really well [inaudible 00:28:19] on this one. We did more out of the gate and I'm almost like wondering if we should do that more often with our guests. All of our listeners know, we always get people to fill out a form. What I've found interesting and a little bit of a ... It didn't align with what you answered in some of your personal interests, is you said your personal interest is travel, but you did not go on this honeymoon. How did that not happen and when is it going to happen?
Amy Landino: Oh, it's finally happening in July. I'm excited about that because, man, I love travel. We're very blessed in our business. We've integrated travel into the business. You know, we're traveling all over the world to execute video and coach on video for a lot of different companies and so the honeymoon fell to the wayside because it's actually a trip where we get to relax. That sucks, but we finally get to go this July and I'm so excited about it.
We're going to be headed to Aruba. I told Vin, I was like, "Vin, I want to go somewhere where it just sounds amazing to lay around there. I feel like if we have too many things to do, it will feel like work. I want to go somewhere and do nothing. That's the goal.
Anna Hrach: Do you usually have a hard time switching off? Because you do travel so much, are you going to be on the beach the first day and be like, "Oh, I just ... Maybe I should check my email?"
Amy Landino: I will have no problem not checking email. I'm very good at like ... I compartmentalize email like a champion. I check it like twice a day, honestly. But, I love me some Instagram. That place is not just work, but it is fun for me so I think that's the only thing that I might not sort of let go of. Yeah, I actually don't have a very hard time checking out when it's time to check out because I feel like I'm breaking a promise not just to myself, but to my husband when I say, "We're taking time off."
I know that we're going to come back better refreshed and excited because we really, truly spent that time together. We do try to do that here and again, you know, one quick trip to Vegas here and there, but we haven't been able to really take a vacation so I'm excited and I know I'm going to be able check out. I'll be Instagram storying, but I'll be checked out otherwise.
Randy Frisch: Let me ask, have either of you ever seen that video that was so well done, it's like the Instagram husband or the video husband? It is amazing. I'm going to find it. I'm sure if everyone Googles it, it is the funniest video and it just shows the life of the boyfriend or husband who literally has to Instagram every moment of their spouse's life, right? It's amazing. My question for you, is that the role of your husband now? Does he have to capture those Instagram stories for you or do you produce yourself?
Amy Landino: He doesn't have to, he loves to. We're a good team.
Randy Frisch: Okay. I've got to find this video for me. It's amazing.
Amy Landino: We're a good team. He's quite ... Because we own a video studio, it's kind of hard for both of us to like not nerd out about a little bit of camera gear here and there. He has like his favorite cameras that he likes to shoot with. He's shooting all kinds of things all the time that are not me, but yeah, I will definitely hand him my phone and be like, "Okay, look, it's my turn now I need you to get me sitting at this picnic table. Thanks."
Randy Frisch: Thank you so much. This has been so much fun, Amy. I mean, there's certain guests that we look forward to having a second time and in your case, I look forward to the third. It's been so much fun to get to know you better and like we've talked about a few times, everyone can get to know you in person at Conex this summer in Toronto. Get your ticket by going to conex.uberflip.com and in the meanwhile, keep listening to our podcast.
You can find us on Stitcher, Spotify, iTunes, you can go to the Convince and Convert website and learn about us there as well. Check out all of our past episodes and do leave us feedback about what we can do make this more interactive. The only thing I'm thinking in is we need a video angle to all this, but we'll work on that. Until next time, thank you so much to everyone for tuning in.
 
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