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How to Build Human Connections through Analytics

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Mikael Dia, CEO and Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and data that builds a loyal community.


Make Your Analytics Meaningful

The ad, the sponsored Facebook post, the free download, the blog—the list goes on and on of content businesses constantly create and put out into the world, and it’s all working towards the same goal: sales.
The time, effort, and money that your business is putting into various marketing avenues needs to count for something. There’s a wealth of data for you to gather and analyze, but it’s also easy to look at the numbers and lose sight of your real goal as a business.
It’s important to never forget that your customers are people—individuals—and that they are on a journey when interacting with you. Your analytics shouldn’t stop with things like first click attributions and simple numbers. When you put the effort into understanding your customer’s personal journey through tools like Funnelytics, you start to see which parts of your advertising are truly working for you.

In This Episode

  • Why it is often difficult for businesses to break down which advertising efforts are working.
  • Why first/last click attributions are not effective measurements.
  • How to use Funnelytics to optimize your funnel.
  • What separates a good business from someone just selling a product.
  • How to connect with your customers while providing business value.

Quotes From This Episode

“We’re measuring people based on clicks, but that’s not the reality. They are actual people who go through a specific journey to get to your checkout.” — Mikael Dia
“If you position your entire business around your product or your service, you end up forgetting your customer.” — Mikael Dia
“If you look at any big company in the world, there's always something that humanizes the company.” — Mikael Dia Click To Tweet


See you next week!

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