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How to Build Long-Term Relationships Between Influencers and Brands

Authors: Todd Berkowitz Amy Anderson
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long term relationships, and the importance consulting and mailing lists.

amy-anderson_instagramDIY Influencing

True or false: If you don’t become an overnight success, you’re not a talented influencer. 
Creating a following and successful career as a blogger and influencer takes time. You have to find your speciality, create a ton of content, reach out to brands, and follow through to deliver on your promises. These are not quick tasks, but they certainly are doable.
Amy Anderson takes us through her journey into the blogging world and shares tips on how to patiently make your way toward long-term prosperity.
Mod Podge Rocks is a blog dedicated to home DIY projects of all kinds, from holiday decorations and snacks to home improvement. Amy also runs DIY Candy, a site for fantastically fun home candy projects, and she has a craft product line under Mod Podge Rocks.

In This Episode

  • Why it takes time to build up a blogging career
  • How to create long-term relationships for greater business success
  • Why trackable links are essential to proving your ROI
  • How to discover and use your niche market to your advantage
  • Why it is important to consult first before engaging in a business plan


Quotes From This Episode

“You can become an influencer by jumping in, being willing to learn, picking your topic, and seeing what kind of audience you can develop.” —@ModPodgeRocks
“It can take three to four months for a pin I create to take off. I’m finding a lot more engagement on older things than I am on the newer things.” —@ModPodgeRocks
“It could take a while to see results with the content so I like to have longer-term relationships for that very reason.” —@ModPodgeRocks
“Brands that want to hire influencers should consult with them first.” —@ModPodgeRocks
“A lot of the ROI is this evergreen nature of content that lives on the web.” —@hksully

“As bloggers, we’re doing a job. Bloggers have to understand that when you take a sponsored post on your blog, you don’t have total freedom. You have creative freedom, more than likely, but you are doing work for somebody else.” —@ModPodgeRocks

“Marketers already work over 50 hours a week. I’m seeing more of them hiring PR agencies to reach out to influencers.” —@ModPodgeRocks
“To be a master of all the different social media platforms is pretty much impossible. I don’t have the time, so I focus on the ones that I feel strong in.” —@ModPodgeRocks



Would You Rather

Would you rather be a character in Star Wars or the Wizard of Oz?
Okay. That is easy. Star Wars is my favorite movie of all time. You can see some Star Wars pumpkins on my blog, DIY Candy, that just went up recently.
Would you rather always talk in rhymes or sing instead of speak?
I would rather always sing. I’m a horrible singer, but I love to sing. I’m constantly singing. My boyfriend says I can make my voice sound like Ethel Merman.
Would you rather be a standup comedian or a concert pianist?
Oh, gosh. I think a standup comedian, definitely. I love to make people laugh, and I love to laugh.

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