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How to Capture and Hold Attention With Curiosity Gaps

Authors: GiniRoberts Andrew Davis
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss inspiring audiences with curiosity gaps.

Mind the Curiosity Gaps

As the deluge of content continues to grow and consumers’ attention is pulled in more and more directions, the strategy most creators have adopted is to make smaller pieces of content. The logic seems sound enough: There’s less attention to go around, so we should require less of it from our audiences.
But there’s another way to go about creating content. If you are making great content and utilizing what Andrew Davis calls “curiosity gaps,” you can successfully hold your audience’s attention as long as you need to. Curiosity gaps occur when you separate what your audience knows from what they want to know.
A good example of this is a cold open on a television show. The show opens without context, presents a situation that grabs your attention, then leaves you itching to watch the rest of the show to understand the context and answer the questions it created.
By creating around people’s inherent curiosity, you can deliver a quality content experience that captures attention and brings them along for a journey they may have never planned on taking.

In This Episode

  • How effective content brings value beyond the initial ROI.
  • How to capture and hold people’s attention.
  • Why curiosity gaps keep your audience coming back for more.
  • How to create an “implied call to action.”

Quotes From This Episode

“Instead of trying to make it shorter and more bite-sized, you can actually create content that inspires people to act and builds enough tension and emotional drive that they’ve got to know the answer, and they want to find their own solution.” — @DrewDavisHere
“A curiosity gap is a void between what you know and what you want to know.” — @DrewDavisHere
The best content experiences in the world need no call to action. The content is so good, it invites the user into an 'implied call to action.' Share on X


Content Experience Lightning Round

If you could be any Muppet, who would you be and why?
Andrew has always had a deep affection for Gonzo! He loves the way he always has good intentions, despite how weird or quirky he can be.
Randy feels connected to Fozzie for his tendency to talk a little too much, but he’s very caring.
Anna is a big fan of Rizzo and the jokes that he makes.

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