Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.
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Gaining attention has always been at the center of marketing. Whether it’s content, design, packaging, placement, or any other aspect of getting your product into someone’s hands, the first step is to capture attention.
In today’s market, the sheer amount of choices and stimuli mean that getting someone’s attention is not enough; you have to be able to keep it. To do this successfully takes a strategic approach, which Neen James refers to as an attention system.
In the same way you invest money and look for a return on investment, a successful attention system begins with an investment of your attention. Random gestures are nice, but by systematically paying attention to your clients and potential customers, you will show them that they matter to you while earning their attention before you even begin to tell them about your product.
“If you have a model to support the process, people are more likely to not only remember it but do it.” — @neenjames
“If you’re going to invest your attention in creating a campaign or leveraging a platform or sharing a key message for your business, you want to know there’s a return on that attention.” — @neenjames
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.