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How to Create a Social Media Attention System

Authors: GiniRoberts Neen James
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.

Build Your Attention System

Gaining attention has always been at the center of marketing. Whether it’s content, design, packaging, placement, or any other aspect of getting your product into someone’s hands, the first step is to capture attention.
In today’s market, the sheer amount of choices and stimuli mean that getting someone’s attention is not enough; you have to be able to keep it. To do this successfully takes a strategic approach, which Neen James refers to as an attention system.
In the same way you invest money and look for a return on investment, a successful attention system begins with an investment of your attention. Random gestures are nice, but by systematically paying attention to your clients and potential customers, you will show them that they matter to you while earning their attention before you even begin to tell them about your product.

In This Episode

  • Why keeping attention is so important in today’s market.
  • Why attention has to be systematic.
  • How to choose the right social channels to capture and keep attention.
  • How to build real connections systematically.
  • Why paying attention is the best way to capture and hold it in return.

Quotes From This Episode

You can't manage time, but you can manage your attention. Click To Tweet
“If you have a model to support the process, people are more likely to not only remember it but do it.” — @neenjames
“If you’re going to invest your attention in creating a campaign or leveraging a platform or sharing a key message for your business, you want to know there’s a return on that attention.” — @neenjames


See you next week!

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