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How to Create a Social Media Attention System

Authors: Ray Buckner Neen James
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.

Build Your Attention System

Gaining attention has always been at the center of marketing. Whether it’s content, design, packaging, placement, or any other aspect of getting your product into someone’s hands, the first step is to capture attention.
In today’s market, the sheer amount of choices and stimuli mean that getting someone’s attention is not enough; you have to be able to keep it. To do this successfully takes a strategic approach, which Neen James refers to as an attention system.
In the same way you invest money and look for a return on investment, a successful attention system begins with an investment of your attention. Random gestures are nice, but by systematically paying attention to your clients and potential customers, you will show them that they matter to you while earning their attention before you even begin to tell them about your product.

In This Episode

  • Why keeping attention is so important in today’s market.
  • Why attention has to be systematic.
  • How to choose the right social channels to capture and keep attention.
  • How to build real connections systematically.
  • Why paying attention is the best way to capture and hold it in return.

Quotes From This Episode

You can't manage time, but you can manage your attention. Click To Tweet
“If you have a model to support the process, people are more likely to not only remember it but do it.” — @neenjames
“If you’re going to invest your attention in creating a campaign or leveraging a platform or sharing a key message for your business, you want to know there’s a return on that attention.” — @neenjames


See you next week!

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