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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to share his insights and tips on creating a successful livestream show.
The Power of Consistency
What does it take to run a successful daily livestream show?
Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to take us behind the scenes.
Joseph has been consistently creating content every day, Monday through Thursday, for a show that aims to spread hope, positivity, optimism, “and if there’s time left over, a lil bit of marketing.”
He explains why content consistency is “branding 101” and why you should commit to a new livestreaming venture for a minimum of two years.
Joseph shares how he got started and what his plans are for the future of his show. He also explores the importance of community, why he considers his fans “family,” and why he’s made a commitment to diversity on his shows.
In This Episode:
- 5:32 – Why Joseph chose a daily livestream show format
- 8:11 – Why Joseph chose to create videos rather than a podcast
- 10:30 – How to stream across multiple social platforms
- 13:14 – How “Joseph Jaffe is not Famous” has evolved over the past year
- 16:49 – The delicate balance of interacting with viewers and managing a community
- 19:44 – How the livestreaming format produces a different type of energy and audience engagement
- 21:49 – Why Joseph focuses not on data but the quality of his content
- 26:50 – Joseph’s approach to marketing his show and using the subscription model
- 30:48 – How Joseph plans to repurpose his existing content during his hiatus
- 34:44 – Who should and shouldn’t commit to a daily livestream show
- 40:40 – Committing to a livestream show as an individual vs. as a business
- 42:52 – Joseph’s top tip for those looking to become a social pro
Quotes From This Episode:
Every company possesses someone who is a potential livestreaming show host. Let that person identify themselves. Click To Tweet
“You’re battling the algorithm for the most part. So there is a way out of that, right? It’s all through subscription. Everything I do now is to incentivize people to subscribe to the show.”
“We are still living in a world of the drop-in. Drop-in audio is what they called Clubhouse at the beginning. People drop in and they drop out. And so you’re actually getting pockets of attention.”
Resources:
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