What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions, joins the Content Experience Show to discuss using data to create useful content.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Creating useful content as a business is a must, but it’s virtually impossible if you are creating in a vacuum. You need data to make strategic decisions with your content, but according to Bogdan Zlatkov of LinkedIn (and formerly of AdRoll), many businesses are gathering their data from the wrong place.
We have access to endless sources of data in the form of studies and ebooks, with companies around the world publishing their findings and success stories as their own forms of content. These are certainly useful, but to create truly useful content, the best source of data is your customers!
Bogdan and his team at AdRoll exemplified this idea when they created their Holiday Horrors campaign, digging deep into their own customer data to create content that spoke directly to their customers’ needs and tied into their products. By building off data from your own customers, you can ensure you’re offering relevant solutions to their pain points and demonstrating a commitment to a substantial relationship.
“Every single piece of content that we come out with is always correlated to a product, and we actually modify the product so that it enhances the content campaign.” — @BogdanYZ
A good team structure is super important to help you make quality pieces of content. Click To TweetWhat is your favorite food in your favorite city?
While he wouldn’t suggest a specific restaurant, Bogdan’s favorite city is Miami, and he highly recommends getting a Cafe Cubano in Little Havana!
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!