What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck trends.
Unthinkable
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If you spend a few minutes looking around any business blog or magazine, chances are that you’ll come across the term “best practices,” most likely in the form of a headline like “Best Practices for . . .”
Whether you’re a newer startup or a well-established brand, it’s nice to have someone lay out a formula for how they found success. The pitfall here lies in the lack of context. It can be helpful to read their roadmap, but ultimately, they are not you! When you adopt someone else’s best practices as your own, you may not see the same results because the context is not the same.
This is the whole point of Jay Acunzo’s new book, Break the Wheel. You shouldn’t be going against the grain for rebellion’s sake, but at the same time, you cannot find success just by following in someone else’s footsteps. Learning another business’s best practices is a great place to start, but the only way to find true success is to dig deep and forge your own path.
“There’s some kind of detail in your environment, whether it’s you and your team, your customers, or your resources, that you need to incorporate into your decisions.” — @jayacunzo
What best practices really are is just a fine place to start. Click To TweetIf you could interview anyone around the world on a regular basis, what would the topic be?
Jay is a big sports fan and would love to do interviews that tell human interest stories about athletes.
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!