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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck trends.
Best Practices for You
If you spend a few minutes looking around any business blog or magazine, chances are that you’ll come across the term “best practices,” most likely in the form of a headline like “Best Practices for . . .”
Whether you’re a newer startup or a well-established brand, it’s nice to have someone lay out a formula for how they found success. The pitfall here lies in the lack of context. It can be helpful to read their roadmap, but ultimately, they are not you! When you adopt someone else’s best practices as your own, you may not see the same results because the context is not the same.
This is the whole point of Jay Acunzo’s new book, Break the Wheel. You shouldn’t be going against the grain for rebellion’s sake, but at the same time, you cannot find success just by following in someone else’s footsteps. Learning another business’s best practices is a great place to start, but the only way to find true success is to dig deep and forge your own path.
In This Episode
- Why other brands’ “best practices” are not always the way to go.
- How to choose what’s best for your business rather than just following the trend.
- Why “breaking the wheel” is not about simply bucking the trend.
- Why best practices should be viewed as more of a starting point than a rule.
Quotes From This Episode
If all you know is the best practice or the general advice, you lack their specific context. Click To Tweet
“There’s some kind of detail in your environment, whether it’s you and your team, your customers, or your resources, that you need to incorporate into your decisions.” — @jayacunzo
What best practices really are is just a fine place to start. Click To Tweet
Resources
Content Experience Lightning Round
If you could interview anyone around the world on a regular basis, what would the topic be?
Jay is a big sports fan and would love to do interviews that tell human interest stories about athletes.
See you next week!
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