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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being a healthcare social media manager.
Helping Before Marketing
Even more so than most industries, working in healthcare should be all about helping people. That includes working in healthcare social media.
Most companies would agree that social should be used to help their customers, but they’re usually referring to their customer care department, which provides assistance when problems arise. What James LaCorte and his team at Blue Cross NC have set out to do is help their customers before they have issues. Whether through their content, their ambassador program, or their extensive team of community managers, James and the team have gone far beyond marketing to provide immense value to their customers.
Even if you are not working in healthcare social media, following this example of helping your customers before marketing to them and solving problems proactively helps you build deeper, more lasting connections with your customers. This will also make your customers more likely to continue buying from you and spreading the word about your brand!
In This Episode
- 04:37 – How Blue Cross NC maintains an all-encompassing social media strategy.
- 09:01 – How Blue Cross NC handles customer care on social through community managers.
- 11:56 – How to develop a successful and engaging employee ambassador program.
- 18:23 – How paid social works in a regulated industry.
- 23:17 – How having an institutional history beyond social can help a social media manager be more effective.
Quotes From This Episode
“We would rather spend our effort with a smaller group of ambassadors that is going to have more benefit for us and spread our message further.” — @thegaspar
We can push our own messaging all day long, but as ambassadors start publishing their own content in their own voice, that’s the messaging that people gravitate to. Click To Tweet
“Even though organic has gone down, Facebook continues to be the one that gives us the most clicks, page views, and just the most bang for the buck.” — @thegaspar
Resources
- Get the new State of Marketing report for free from Salesforce here.
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
- If you live in North Carolina and want to learn more about Blue Cross NC, you can do so here.
See you next week!
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