About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.
Optimize the Flow
When it comes to content, many organizations feel like they hit a bottleneck somewhere along the way. There’s a plan, a goal, and a process in place, but bottlenecks hold up the flow and keep you from meeting your content goals.
According to research by Noah Brier of Percolate, companies experience content bottlenecks in three ways. There is the quantity bottleneck, when a business simply can’t keep up with the demand for content. A quality bottleneck is when there is plenty of content, but it’s not great content. The coordination bottleneck happens when a company has plenty of high-quality content but can’t seem to get it into the right places at the right time for their customers.
A powerful solution Noah presents for these situations is to move quality control upstream to just before the bottleneck. In this way, you can ensure that only content that meets your standards goes through the bottleneck, and anything that isn’t going to work doesn’t take up space in an already constrained flow.
In This Episode
- Where many businesses experience bottlenecks.
- Three types of bottlenecks your business may encounter.
- How to identify a bottleneck within your business.
- How to solve bottlenecks by becoming more efficient.
- Why better processes and systems will enhance creativity.
“If you don’t want to spend more money, you need an alternative approach, and that’s really what this theory of constraints is all about.” — @heyitsnoah
“If you want to act more efficiently, you want to avoid any rework or wasted work.” — @heyitsnoah
Creativity and process and systems shouldn't be at odds. Click To Tweet
Content Experience Lightning Round
If you could do a podcast about anything, what would it be?
Noah is fascinated by mental models and the frameworks people use to make their decisions.
What NBA team do you cheer for?
Despite some tough years, Noah is a committed Knicks fan!
See you next week!