About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.
Tech Stacks and Multi-Hub Solutions
As the creator of one of the most highly anticipated annual infographics on the marketing technology landscape, Scott has become somewhat of an expert on this growing product area. Since 2011, this field has skyrocketed from 150 to 3,500 unique companies that provide a different innovative facet to the marketing world.
While this crowded field may overwhelm and terrify marketers, it also represents a unique opportunity that opens up new strategic possibilities as to how your marketing can break through the noise and engage with your target audience. When harnessed correctly, this technology enables new kinds of customer experiences that drive meaningful content and relationships.
Scott brings a calm head and an experienced eye to help cut through the clutter and give listeners a workable approach to cultivating their inner tech-guru.
In This Episode
- Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
- How to approach finding the right tech solution for your customer experience
- The evolution of the multi-hub marketing approach
- Why the future of marketing technology doesn’t affect you today
- How to incorporate technology into building participatory content for your customer
Quotes From This Episode
“Marketing is really becoming dependent on how deft it is at navigating the technological landscape and harnessing it to their advantage.” —@chiefmartec
“The reality is most marketers aren’t technologists.” —@chiefmartec
“The scope of technology-powered marketing has clearly gotten so large that most people don’t believe one product will solve everything across the entire board.” —@chiefmartec
“It almost doesn’t matter what happens in five years. What matters is how you deal with the current environment today.” —@chiefmartec
“Marketers are realizing they don’t have to just create things that people passively consume. They can create these services that people participate in.” —@chiefmartec
“There are many things we can do for interactive content that was previously impossible.” —@chiefmartec
- Scott on Twitter: @chiefmartec
- Chief MarTec
- MarTech Conference
- ion interactive inc.
- Marketing Technology Landscape Supergraphic (2016)
- 41 Marketing Technology Stacks from the 2016 Stackies Awards
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
- Hug Your Haters by Jay Baer
- Youtility by Jay Baer
What did you want to be when you grew up?
After going through the usual firefighter phase, Scott set his sights on a career in music. More specifically, a music producer. But before he could step into the studio he came to the conclusion that while he loved music, his talent level was perhaps a little (or a lot) bit lower than his appreciation for it.
However, he still gets to stand on a stage in front of 2,000 people. And while he isn’t singing them a song, he is sharing something with a bunch of people for whom it resonates—which is still a pretty special experience.