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How to Optimize Impact of Social Media Visuals

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!


I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!


This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.


Thank you so much for providing this not only interesting show, but also fun!


Dustin W. Stout, the Founder of, joins the Social Pros Podcast to talk about what makes people want to engage with visuals on social media and the importance of having a message before you create any graphics.

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Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Craft compelling contentHow to Optimize Impact of Social Media Visuals

Is there anything more terrifying than staring at a blinking cursor on a blank screen? As social practitioners, we’ve all felt the intimidation of a blank screen in some way or another.
The everyday grind of a social media manager is tough. Crafting content that captures attention and fosters engagement isn’t always easy. This intense pressure to continuously churn out incredible content day in, day out, can drain the creative energy out of you and even lead to burning out.
Dustin W. Stout, the Founder of, understands this struggle. His team of world-class designers and copywriters produce monthly content to help take the pressure off social practitioners. These “social packs” are filled with a month’s worth of engaging content and on this episode of Social Pros, we dive into these social packs and tap into Dustin’s unique insight into what works and what doesn’t when it comes to social media imagery.

In This Episode:

  • 03:43 – How SoVisual’s social packs work
  • 13:19 – What works and what doesn’t work when it comes to social media imagery
  • 15:32 – Why polished photography tends to be less effective on social media
  • 18:16 – How Dustin keeps his finger on the pulse of what’s working
  • 20:50 – Tips to help you improve typography on social media graphics
  • 25:00 – Why you always need to start with a message before you can communicate that message on a visual
  • 27:47 – The biggest mistakes social pros make with their published content
  • 30:18 – Changes that Dustin would love to see social networks make
  • 33:21 – How often brands should post on social media

Quotes From This Episode:

“People are not looking for cheesy stock photos anymore. They want things to look more organic and natural.” – @DustinWStout
Social media connects people to people. And people want to see things that they can relate to. Click To Tweet
“You have to have a message first before you start on a visual because the visual has to communicate that message.” – @DustinWStout


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