Dustin W. Stout, the Founder of SoVisual.co, joins the Social Pros Podcast to talk about what makes people want to engage with visuals on social media and the importance of having a message before you create any graphics.
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Full Episode Details
Craft compelling content
Is there anything more terrifying than staring at a blinking cursor on a blank screen? As social practitioners, we’ve all felt the intimidation of a blank screen in some way or another.
The everyday grind of a social media manager is tough. Crafting content that captures attention and fosters engagement isn’t always easy. This intense pressure to continuously churn out incredible content day in, day out, can drain the creative energy out of you and even lead to burning out.
Dustin W. Stout, the Founder of SoVisual.co, understands this struggle. His team of world-class designers and copywriters produce monthly content to help take the pressure off social practitioners. These “social packs” are filled with a month’s worth of engaging content and on this episode of Social Pros, we dive into these social packs and tap into Dustin’s unique insight into what works and what doesn’t when it comes to social media imagery.
In This Episode:
03:43 – How SoVisual’s social packs work
13:19 – What works and what doesn’t work when it comes to social media imagery
15:32 – Why polished photography tends to be less effective on social media
18:16 – How Dustin keeps his finger on the pulse of what’s working
20:50 – Tips to help you improve typography on social media graphics
25:00 – Why you always need to start with a message before you can communicate that message on a visual
27:47 – The biggest mistakes social pros make with their published content
30:18 – Changes that Dustin would love to see social networks make
33:21 – How often brands should post on social media
Quotes From This Episode:
“People are not looking for cheesy stock photos anymore. They want things to look more organic and natural.” – @DustinWStout
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