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How to Overcome Fear of Creating Video in Social Media

Authors: 10XMarketing Michael Port
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Michael Port, the Co-Founder and CEO of Heroic Public Speaking, joins the Social Pros Podcast to discuss the power of storytelling and how to eliminate the fear of creating video for social.

Every story has a beginning, middle, and end
How to Overcome Fear of Creating Video in Social Media

Telling stories through video is all about capturing your audience’s attention and holding it long enough to cultivate an interest in your message. If you haven’t leveraged video thus far and have still managed to achieve some level of success on social, it’s probably because you’re telling good stories. The question is, how can you take your stories and transfer them to video in social media?  
When thinking about creating video for social, Michael Port, the CEO of Heroic Public Speaking, suggests that you start with Aristotle’s concept of the three-act structure. Every story has a beginning, middle, and end. It’s up to you to decide how you’re going to present the setup, confrontation, and resolution of your story in the most effective way possible on social. 
Social media that spreads only spreads because the stories are well told. When you understand how a story is organized, sculpted and told, you can use that knowledge to get people to not only see the world differently but think, feel and act differently.  

In This Episode: 

  • 05:14 – How to transfer your stories to the screen using the threeact structure  
  • 09:37 – Why you need to understand how to create and release tension on social 
  • 10:59 – How to drip feed your story to create intrigue and build an audience  
  • 18:23 – Why you should make strong choices with your video content 
  • 22:46 – How to get better on camera and create engaging videos  
  • 27:37 – How to effectively package and present pitch ideas to potential clients 
  • 38:31 – Michael’s top tips for creating a video in social media

Quotes From This Episode: 

“Social media that spreads only spreads because the stories are well told.” – @michaelport  
The more conflict rich our stories are, the more interesting they are. Click To Tweet
“We don’t have to become professional performers. We just need to be good enough to get the message across.” – @michaelport 



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