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Get Rid of Content Marketing by Creating Better Content

Authors: Jess John Collins
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

Keep Content First!

Why would your business want to create content? There may be several reasons that come to mind, but ultimately, it should be because it helps you market your business. It makes sense, then, that we refer to this as “content marketing.”
It may seem like a battle of semantics. But that two-word phrase is very important to consider when your business decides to dive in to content creation. It’s easy to switch them around, putting the marketing before the content in an effort to gain readers, viewers, or listeners, and ultimately, customers. Unfortunately, this usually ends up having the opposite effect.
Fortunately, the converse is also true. When you focus on the creation and quality of your content, you become far more effective at bringing interest back to your business. Keep in mind that things like SEO are important, but by creating great content first, the marketing is sure to follow!

In This Episode

  • Why Intercom is done with “content marketing.”
  • How to develop content, straight from the experts.
  • How to set up an effective editorial calendar.
  • How to approach repurposing content.

Quotes From This Episode

Try and re-purpose the content you create in different mediums. Share on X
“Some people want to listen to stuff. Some people want to read stuff. Some people want to watch stuff. Think about how you’re serving the needs of those different audiences” — @jaycee001


Content Experience Lightning Round

Which city do you love better, San Francisco or Dublin?
John was born in Dublin and has spent most of his adult life there, so he would have to say Dublin. San Francisco has always held a special place in his heart, though!
If you could tell someone the best place to go get food in Dublin, and then the best place to go get food when you’re visiting in San Francisco, what is at the top of your list?
John’s favorite Dublin restaurant is called Clover Alley, and his favorite San Francisco restaurant is a small neighborhood Chinese restaurant in the outer Sunset area!
See you next week!

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