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How to Recognize and Use the Six Major Types of Influencers

Authors: Todd Berkowitz Bryan Kramer
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

Bryan Kramer_InstagramSharing is Caring

How many different types of influencers can you identify and use?
Bryan Kramer has six. And he sure does likes to share them. He believes in speaking ‘human to human’—it’s key to remember that businesses are built from people and consumers are those same people.
Connection, community, and authenticity are the driving factors to creating dynamic and effective marketing.
Bryan’s experience spans many years, and many companies. He’s the CEO of PureMatter, as well as H2H University, Substantium, and one under his very own name, Bryan Kramer. He’s an influencer himself, a TED speaker, and has also written multiple books including, “Shareology: How Sharing is Powering the Human Economy” and, “There is no B2B or B2C. Human to Human: #H2H.”
PureMatter is a global agency that produces digital, social, and content marketing campaigns that are focused on humanizing business in order to capture that empathetic connection that brings a competitive advantage.

In This Episode

  • Why it’s a natural human tendency to share with others
  • How to identify and capitalize on the six different types of influencers
  • Why micro-influencers are the next big wave in marketing
  • How to use community events to build marketing campaigns  
  • How to use different sharing techniques to your advantage


Quotes From This Episode

“Everything about influencer marketing is built on sharing, and the success of it is built on sharing.” —@bryankramer
“Micro-influence, no matter how big your company is, can go so much further.” —@bryankramer
“An influencer is not somebody who can dub themselves as an influencer.” —@bryankramer
“What changes and what continues to change is how we connect, so what I try to do is break down the science behind where, how, when, why, and what people and brands do to connect using sharing, and I broke it down into very simple formulas and pillars to understand that.” —@bryankramer

“Influence comes in all different levels and you have to take a look at what I explain in Shareology about the six different types of sharers and the different types of people that are out there that can share and still influence on the same level, just in different ways.” —@bryankramer

“The difference between an advocate and an influencer is that an advocate is typically a consultant, an employee or somebody who works under the brand and an influencer is somebody outside of the business that’s excited or passionate around that topic.” —@bryankramer
“We’ve got influencers running across all different channels and it’s hard to track all of that and also benchmark it from beginning to end. I think that will just get better and easier over time.” —@bryankramer


Would You Rather

Would you rather only eat from Taco Bell or KFC for a solid month?
You just threw me a softball, because I just had Taco Bell for lunch today, so I’m going to have to stay with what I just ate.
Would you rather own a ski lodge, or a surf camp?
I’m going to have to go with ski lodge. As mush as I love the beach, that’s my home. No, I’m going to switch. I’m going to surf camp. Let’s do it.
Would you rather have a head the size of a grapefruit, of the size of a watermelon?
I’m going to go with the watermelon, because you can carve a watermelon much easier down to the size of my head.

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