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How to Rise Above Expectations With Talk Triggers

Authors: GiniRoberts Daniel Lemin
Posted Under: The Content Experience Show
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Hosted By
GiniRoberts

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Convince & Convert Founder Jay Baer and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show to discuss their new book, Talk Triggers.

Make the Mundane Remarkable

Make the Mundane Remarkable

There are a couple of givens when it comes to marketing: People can only buy your product if they know about it, and the most powerful way to build awareness is through word of mouth.
Businesses are asking, “Can you reliably control and strategize word of mouth?” In their new book Talk Triggers, co-authors Jay Baer and Daniel Lemin explain that not only can you absolutely generate purposeful word of mouth, but you can also strategize the “talk triggers” that will capture the public’s attention.
By finding something about your business that may be mundane and turning it into an interesting, repeatable experience, you can defy expectations and create a powerful talk trigger that will leave your customers dying to tell their friends.

In This Episode

  • Why word of mouth is so important.
  • How to create an effective talk trigger.
  • Why you should strategize your talk triggers.
  • How to avoid being gimmicky.

Quotes From This Episode

“When you take the most boring thing in your business and you make it interesting, it actually stands out more because people expect nothing from it.” — @jaybaer
If it's not a remarkable thing, then people will not talk about it, no matter how grand the gesture is. Share on X
“If you can’t come up with an idea that actually can reach everyone, maybe it’s best to keep looking.” — @daniellemin

Resources

Content Experience Lightning Round

If Oprah was back on air and doing her Favorite Things show, what would you hope to win?
Jay is really into alpacas right now, so he would love to get one from Oprah!
Daniel describes himself as a ferocious traveler, so his dream would be lifetime first class tickets on Singapore Airlines!
If you had a podcast for your own personal interests, what would it be?
Jay has two ideas in mind. First of all, he would love to do a podcast all about tequila! His second idea is one that he’s actually talked about doing with Ann Handley called The Annie Pack, where you can answer questions on the live show for a chance to win a fanny pack filled with goodies!
Daniel would be torn between doing a travel podcast inspired by Anthony Bourdain and doing an interview show similar to Here’s the Thing with Alec Baldwin.
See you next week!

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