How to Shift Crisis Communications in the Middle of a Crisis

Steve Kearns, LinkedIn’s Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis.

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Full Episode Details

Be helpful, encouraging, honest & authentic

The coronavirus (COVID-19) crisis has impacted all of our lives and all of our businesses in what feels like a very short timeframe. Companies and social practitioners alike are modifying their contingency plans at lightning speed as the outbreak continues to uproot the status quo.

So, how can social practitioners and businesses confidently shift crisis communications in the middle of a crisis? LinkedIn’s Social Media Lead, Steve Kearns, shares some amazing advice on crisis communication tools and frameworks to help you navigate through the coronavirus (COVID-19) crisis.

Steve emphasized the importance of pausing to think about what you’re saying on social. He reminds all of us to pause before we press send and think about why they would care and why they would share?

In This Episode:

• 06:42 – Changes that LinkedIn has witnessed amidst the COVID-19 crisis
• 08:49 – The evolution of marketing and communications on LinkedIn
• 12:36 – Leveraging LinkedIn to communicate with your ideal customers
• 14:40 – The importance of self-awareness when managing a social media platform on behalf of a brand
• 18:47 – How LinkedIn’s workflow has changed as a result of the coronavirus crisis
• 23:42 – What agency partners can do to help support the brands and companies they work with during this time
• 28:27 – How virtual events can help you communicate and engage with your audience
• 32:57 – How you can measure social media performance differently during a crisis

Quotes From This Episode:

“We are building the plane as we’re flying it.” – @stevektweets

Before you press send, think about why they would care & why they would share? Click To Tweet

“What you say has the ability to influence things that are pretty critical.” – @stevektweets

Resources:

• Get the new State of Marketing report for free from Salesforce
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
• Download Salesforce’s free e-book, 50 Social Media Best Practices
• Connect with Steve on LinkedIn
• Read Michelle Obama’s book, Becoming