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How to Shift Crisis Communications in the Middle of a Crisis

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Steve Kearns, LinkedIn’s Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis.

Be helpful, encouraging, honest & authentic How to Shift Crisis Communications in the Middle of a Crisis

The coronavirus (COVID-19) crisis has impacted all of our lives and all of our businesses in what feels like a very short timeframe. Companies and social practitioners alike are modifying their contingency plans at lightning speed as the outbreak continues to uproot the status quo.
So, how can social practitioners and businesses confidently shift crisis communications in the middle of a crisis? LinkedIn’s Social Media Lead, Steve Kearns, shares some amazing advice on crisis communication tools and frameworks to help you navigate through the coronavirus (COVID-19) crisis.
Steve emphasized the importance of pausing to think about what you’re saying on social. He reminds all of us to pause before we press send and think about why they would care and why they would share?

In This Episode:

  • 06:42 – Changes that LinkedIn has witnessed amidst the COVID-19 crisis
  • 08:49 – The evolution of marketing and communications on LinkedIn
  • 12:36 – Leveraging LinkedIn to communicate with your ideal customers
  • 14:40 – The importance of self-awareness when managing a social media platform on behalf of a brand
  • 18:47 – How LinkedIn’s workflow has changed as a result of the coronavirus crisis
  • 23:42 – What agency partners can do to help support the brands and companies they work with during this time
  • 28:27 – How virtual events can help you communicate and engage with your audience
  • 32:57 – How you can measure social media performance differently during a crisis

Quotes From This Episode:

“We are building the plane as we’re flying it.” – @stevektweets
Before you press send, think about why they would care & why they would share? Click To Tweet
“What you say has the ability to influence things that are pretty critical.” – @stevektweets


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