Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.
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While content marketing has become a widely accepted idea, we seem to be a little hazier when it comes to measuring content. Collaboration often feels a little less cut-and-dry when we mix creatives with more logically-minded people.
Content is not uniform, and different pieces are created for different purposes—and even for different audiences. Measuring content should happen at the stage in the funnel for which it’s intended and should account for the goals of each piece.
Because of this murkiness, it’s the creator’s job to do the measuring. After all, they are by far the most familiar with the goals and intent of the content, while also being the most invested in fighting for it. In addition, by measuring content they have already created, they can gain far more insight into how they should create their next piece of content!
“If you’re at the top of an organization, you have to make sure that you’re tapping into the minds of the people that are ultimately creating the content. They’re the smart people. You need to find a way to let them do their jobs.” — @ChrisBook
If you could be a character or live through something from Disney, what would it be?
Anna is a big fan of spooky things! She would love to be the bust in the graveyard of The Haunted Mansion.
Chris Book is fond of the Pirates of the Caribbean ride, not so much because he wants to be a pirate, but because he loves how cool and refreshing the ride is in the middle of the summer!
Chris Sietsema says he would love to be Rafiki! He’s a well-rounded character—very wise with a healthy grasp of Kung Fu.
Randy would choose to be Aladdin for his perseverance and undying optimism!
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.