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How to Solve the Problem of Measuring Content

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.


Who Should Be Measuring Content?

While content marketing has become a widely accepted idea, we seem to be a little hazier when it comes to measuring content. Collaboration often feels a little less cut-and-dry when we mix creatives with more logically-minded people.
Content is not uniform, and different pieces are created for different purposes—and even for different audiences. Measuring content should happen at the stage in the funnel for which it’s intended and should account for the goals of each piece.
Because of this murkiness, it’s the creator’s job to do the measuring. After all, they are by far the most familiar with the goals and intent of the content, while also being the most invested in fighting for it. In addition, by measuring content they have already created, they can gain far more insight into how they should create their next piece of content!

In This Episode

  • Why effectively measuring content is a persistent problem.
  • Why content should be analyzed based on the stage of the funnel for which it is intended.
  • How to approach content from a leadership position.
  • Who should be in charge of measuring content.
  • What main factors to consider when measuring content.
  • Why content creators should be responsible for measuring their own content.

Quotes From This Episode

The best way to best way to ask about the customer journey is to actually talk to people who are going through that journey. Click To Tweet
“If you’re at the top of an organization, you have to make sure that you’re tapping into the minds of the people that are ultimately creating the content. They’re the smart people. You need to find a way to let them do their jobs.” — @ChrisBook


Content Experience Lightning Round

If you could be a character or live through something from Disney, what would it be?
Anna is a big fan of spooky things! She would love to be the bust in the graveyard of The Haunted Mansion.
Chris Book is fond of the Pirates of the Caribbean ride, not so much because he wants to be a pirate, but because he loves how cool and refreshing the ride is in the middle of the summer!
Chris Sietsema says he would love to be Rafiki! He’s a well-rounded character—very wise with a healthy grasp of Kung Fu.
Randy would choose to be Aladdin for his perseverance and undying optimism!
See you next week!

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