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How to Squeeze the Boring Out of Your Social Media

Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.

Be Better Than Better

The quest for better content has claimed the sanity of many social media marketers. With so many platforms and so much noise, it is hard to know how to be the best.
Andrew and Pete know that it takes more than being the best. It takes being different to get noticed.
Standing apart from the crowd means embracing and sharing that which makes you uniquely you. People talk about what (or who) surprises them and somebody who is simply better at social media is not worth sharing. But somebody that has a unique voice on their blog? Now that’s worth talking about.
Getting to that likeable shareable point will not happen by chance. Success is not stumbled upon and viral status doesn’t have to be an accident. Andrew and Pete have literally scheduled the boring right out of their brand and made success a task in their calendar.
Their deceptively simple approach to engaging and motivating social through scheduled difference has rocketed this duo to the top of their game.

In This Episode

  • How being a little bit more human leads to less of a barrier between you and your customers
  • Why creating standout content means being better or being different
  • How a schedule for success actually leads to success in half the time
  • Why tripling or quadrupling your click-through rate means moving content with chatbots


Quotes From This Episode

“Let’s face it, most content is a little bit boring, a little bit dry, a little bit dull.” —@AndrewAndPete
“You’re going to talk about the different thing because it shocked you. Whereas if it’s better, you might tell people if they ask but you’re not going to go shout about it.” —@AndrewAndPete
“Consistency in brand aesthetics is very important because no matter where people come across us, they know instantly whether they want to work with us or not.” —@AndrewAndPete
If you want success, don't just wait for it to happen. Schedule it in. Click To Tweet
“The moment that we started to incorporate more of our brand into our blogs, that’s when things started to happen for us.” —@AndrewAndPete
If you can deliver and distribute your content through a Messenger bot, you can get instant interaction. Click To Tweet
“The more content that we create, the bigger our business grows.” —@AndrewAndPete
“If you’re not doing something a little bit better than everyone else, then it’s going to be really, really tough.” —@AndrewAndPete
“The cost of failing is always tiny, but yet it puts people off.” —@AndrewAndPete


See you next week!

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