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How To Turn What You Love into an Influence Marketing Career

Authors: Todd Cameron Dorothy Kern
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

Dorothy Kern, blogger and author of “Crazy for Crust”, joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect.

Dorothy Kern_InstagramCrazy for Crust?

You’re not the only one!
Dorothy Kern loves crust too, and all desserts really. So much so that she created a blog about her love of said desserts just for fun. It grew and now she has become an influencer, writer, and author with a huge following. She believes in staying true to your own voice, staying in touch with what your audience wants, mutual respect for all parties involved, and loving what you do everyday.
Crazy for Crust is an inventive blog where Dorothy shares her love of delectable dessert—often with mash-ups of new ideas—and her trademark always includes serving up recipes with a slice of life. She has also published cookbooks with titles including, “Dessert Mash-Ups: Tasty Two in One Treats” and “Crazy for Basic Dessert Recipes: 20 Classic Dessert Recipes That Are Anything But Basic.”

In This Episode

  • Why it’s critical to know your audience and what they want most
  • How to turn your personal passion into a lucrative career
  • Why it takes time to develop your voice as a blogger
  • How to best approach an influencer for a new marketing project
  • How to balance time between content creation and social media sharing


Quotes From This Episode

“I spend more time on social media than I spend actually writing blog posts at this point.” —@crazyforcrust
“I only want to represent products that I actually really love.” —@crazyforcrust
“I think brands now are paying more attention to bloggers as influencers. They’re realizing that we have a voice and that our voice is powerful and we can help them.” —@crazyforcrust

“At the beginning, we all take a little bit of time to figure out what we want as an influencer and what we want to do. At first, I just did everything that came my way. Then I realized I don’t have to talk about everything that comes my way. I can pick and choose what I actually love because my readers are listening to me. They are reading what I write and the are buying these products.” —@crazyforcrust

“It’s really rewarding to work with companies that you’ve used your entire life.” —@crazyforcrust
“I know when I’m allowed to tell a story in my own voice that resonates better, I think for my readers. I definitely think it just needs to be authentic.” —@crazyforcrust



Would You Rather

Would you rather give up shopping for six months or give up using emojis for six months?
That’s a hard one. I love my emojis. Probably emojis though, I’d have to give it up. If I went shopping, I could buy an emoji pillow and then I could have my heart emoji that I could push in people’s faces when I texted them or something.
If you were not a dessert blogger, would you rather be a police officer or a firefighter?
Oh, see, well I think I’d have to be a police officer. Both my grandfathers were firemen and my dad loved it so much that he would tell me stories when I was a kid. So now, I’m super afraid of fire, so I would probably have to be a police officer.
Would you rather eat the same meal for the rest of your life but have whatever dessert you want, or eat whatever you wanted but give up dessert forever?
The first one. I could never give up dessert.

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