Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence to improving your social ad strategy.
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The subject of artificial intelligence has become nearly impossible to avoid no matter where you look. Whether the discussion is about science, movies, or even marketing, AI seems to be dominating the conversation.
While this may leave many marketers nervous about their place in this new landscape, RJ Talyor of Pattern89 believes that the human marketer will always be an invaluable part of the equation. At Pattern89, they use advanced artificial intelligence to conduct testing far beyond what any human or team of humans could achieve. By analyzing thousands of facets of successful ad campaigns, Pattern89 is able to show businesses ways they can better reach their audiences.
Ultimately, though, it takes a human with real creativity to create real emotional connections with customers. The future is not a terrifying one of machines dominating the workplace, but a step toward harnessing technology to drive creativity and real human connection between businesses and consumers.
“The biggest challenge that social marketers have in the next year is how to become more agile in managing creatives.” — @rjtalyor
“Optimizations that come from human creativity are infinite. Humans are the ones who are going to come up with new ideas, new memes, and new ways to express ourselves.” — @rjtalyor
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.