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How to Unlock Massive Social Ad Improvements With Artificial Intelligence

Authors: RJ Talyor
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!

@NathanRKing

I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!

@phaskell

This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.

@jacpol74

Thank you so much for providing this not only interesting show, but also fun!

@BrieGF

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence to improving your social ad strategy.

Please Support Our Sponsors:

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Embracing Artificial Intelligence

The subject of artificial intelligence has become nearly impossible to avoid no matter where you look. Whether the discussion is about science, movies, or even marketing, AI seems to be dominating the conversation.
While this may leave many marketers nervous about their place in this new landscape, RJ Talyor of Pattern89 believes that the human marketer will always be an invaluable part of the equation. At Pattern89, they use advanced artificial intelligence to conduct testing far beyond what any human or team of humans could achieve. By analyzing thousands of facets of successful ad campaigns, Pattern89 is able to show businesses ways they can better reach their audiences.
Ultimately, though, it takes a human with real creativity to create real emotional connections with customers. The future is not a terrifying one of machines dominating the workplace, but a step toward harnessing technology to drive creativity and real human connection between businesses and consumers.

In This Episode

  • 06:48 – How Pattern89 uses artificial intelligence for a more effective testing process.
  • 10:43 – How Pattern89 uses data from all of its users while maintaining anonymity.
  • 14:47 – How to keep up with customer preferences.
  • 21:41 – When a tool like Pattern89 makes sense for your social strategy.
  • 24:08 – Why artificial intelligence is not replacing human social marketing pros.

Quotes From This Episode

We can think we're testing, but we're actually influencing the testing with our own biases. Click To Tweet
“The biggest challenge that social marketers have in the next year is how to become more agile in managing creatives.” — @rjtalyor
“Optimizations that come from human creativity are infinite. Humans are the ones who are going to come up with new ideas, new memes, and new ways to express ourselves.” — @rjtalyor

Resources


See you next week!

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