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How to Unlock Massive Social Ad Improvements With Artificial Intelligence

Authors: GiniRoberts RJ Talyor
Posted Under: Social Pros Podcast
Hosted By
GiniRoberts

Daniel Lemin

Convince & Convert
GiniRoberts

Hannah Tooker

LaneTerralever
GiniRoberts

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence to improving your social ad strategy.

"Experimentation always nets results, especially in social where things change so quickly." -RJ Talyor, Pattern89

Embracing Artificial Intelligence

The subject of artificial intelligence has become nearly impossible to avoid no matter where you look. Whether the discussion is about science, movies, or even marketing, AI seems to be dominating the conversation.
While this may leave many marketers nervous about their place in this new landscape, RJ Talyor of Pattern89 believes that the human marketer will always be an invaluable part of the equation. At Pattern89, they use advanced artificial intelligence to conduct testing far beyond what any human or team of humans could achieve. By analyzing thousands of facets of successful ad campaigns, Pattern89 is able to show businesses ways they can better reach their audiences.
Ultimately, though, it takes a human with real creativity to create real emotional connections with customers. The future is not a terrifying one of machines dominating the workplace, but a step toward harnessing technology to drive creativity and real human connection between businesses and consumers.

In This Episode

  • 06:48 – How Pattern89 uses artificial intelligence for a more effective testing process.
  • 10:43 – How Pattern89 uses data from all of its users while maintaining anonymity.
  • 14:47 – How to keep up with customer preferences.
  • 21:41 – When a tool like Pattern89 makes sense for your social strategy.
  • 24:08 – Why artificial intelligence is not replacing human social marketing pros.

Quotes From This Episode

We can think we're testing, but we're actually influencing the testing with our own biases. Click To Tweet
“The biggest challenge that social marketers have in the next year is how to become more agile in managing creatives.” — @rjtalyor
“Optimizations that come from human creativity are infinite. Humans are the ones who are going to come up with new ideas, new memes, and new ways to express ourselves.” — @rjtalyor

Resources


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