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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Amanda Russell, Professor at the University of Texas & Northwestern University, and author of “The Influencer Code: How to Unlock the Power of Influencer Marketing” joins Social Pros to discuss the power of influencer marketing.
We All Have Influence
Amanda Russell is a university professor, speaker, marketing strategist, and author. She joins the Social Pros Podcast to share her wide-ranging experience and expertise in influencer marketing.
Her fantastic insights include what influencer marketing is vs. what it isn’t, the common mistakes businesses make, and how to get influencer marketing right.
Amanda shares the three top misconceptions people have about influencer marketing including what it is and the best way to use it to boost your brand. She also challenges the idea that social media = influencer marketing. She says that just because someone is a content creator does not mean they are just an influencer.
In This Episode:
- 4:43 – What people get wrong about the word “influencer”
- 6:48 – The three major misconceptions of influencer marketing
- 10:24 – The importance of trust and why it needs to be prioritized
- 13:59 – Why influencer marketing is the future of marketing
- 15:40 – The problem of viewing influencer marketing as a transactional thing
- 20:57 – The three steps of the “Influencer Code”
- 24:52 – Why influence is not universal
- 28:50 – Why businesses need to prioritize building relationships with influencers
- 34:29 – The important relationship between the marketer and the influencer
- 41:40 – What businesses can do to shift the way they view influencer marketing
- 43:35 – Amanda’s top tip for those looking to become a social pro
Quotes From This Episode:
Influence is an outcome. We all have influence. Click To Tweet
“The core of marketing is understanding people and what drives them to action. Influence is the ability to get the desired action or behaviour.” – @InfluencercodeU
“If you have the culture in place, then you can breed as many advocates, ambassadors, fans, lovers of the brand as possible and they’re all going to be walking billboards.” – @InfluencercodeU
“It’s so easy to say, these are all the greatest people that we should align with, then it’s a really different thing to form those relationships.” – @InfluencercodeU
Resources:
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