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How to Use Authenticity and Become a TikTok Influencer

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok.

Listen to your communityHow to Use Authenticity and Become a TikTok Influencer

With over one billion users, TikTok is undoubtedly having its moment in the spotlight. While the majority of its users may be dancing teenagers, a lot of brands are embracing the rather youthful social media platform and gaining plenty of traction.
However, if you really want to understand the ins and outs of TikTok, you’ve got to learn from the best. TikTok influencer, Maggie Thurmon, is a high school senior with over 700k followers on the platform and 17.9M likes (and growing). So, what’s her secret to success? Maggie claims it’s all about listening to your community and “taking what your followers say and running with it.”
Maggie is taking the TikTok world by storm and shares some incredible insights on how to be a great content creator on this platform and how brands like yours can resonate with TikTok users.

In This Episode:

  • 04:10 – How Maggie grew her TikTok following to 700k+
  • 05:14 – How trending challenges work in TikTok
  • 07:34 – How Maggie and her dad have worked together to create viral content
  • 10:20 – The importance of being conscious of your audience and creating content that they can watch and resonate with
  • 12:42 – How to build an audience on TikTok
  • 21:33 – Why it’s so important to be authentic and genuine
  • 23:09 – What type of content works best on TikTok
  • 29:38 – How to balance content creation fatigue with other responsibilities
  • 34:17 – Tips for planning new video content

Quotes From This Episode:

“Oftentimes the videos that we put the least amount of effort into, get the best response.”@maggiethurmon
A lot of the content is taking what your followers say and running with it. Click To Tweet


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